The present era that we live in all about technologies. It’s just the machines, gadgets, and robots induced with the latest technologies that are in trend. Life about two decades ago was nothing like today. One had to work up to hours manually to get things done. However, things have turned upside down today. A call at the local appliances shop with some thousand bucks in your pocket and you have the best gadget at your door. That’s how it happens these days.
Similar things happened in the virtual world too. With the highly advanced technologies and Artificial Intelligence on the moon so high, one does not need to worry. Techniques like RSS, various bots are doing wonders that we saw never before. The virtual world has developed so high that even the traditional works have started to knock ts door. All the regular businesses have started switching their portals online.
To meet the regular needs and provide the best customer services to their clients, the enterprises have started using AI. Here in this piece, we shall talk about the ways that we can use Conversational AI on our websites. However, we shall first try to understand the basics of what we are talking about. We’ll thus, start with understanding what is AI and what is conversational Ai. Let’s get started.
What is AI?
AI is an acronym for Artificial Intelligence. AI in simple words is a way to make machines smart. That’s the definition I read when I first searched an explanation for AI online. Demis Hassabis defined it so well. He called it the “science of making machines smart.” One may like calling it Machine Intelligence, for its about the intelligence that our gadgets and machines possess. It’s way different from the intellectuality that human possesses. Here, we’ll be talking about how the Conversational AI paves its way in our life.
What is Conversational AI?
Conversational Artificial Intelligence, a way that machine converse or talk through. We use this technology to let our machines talk and converse with its users in a more natural and personalized manner.
Did you ever how Alexa and Siri talk to you? Not just they understand what you said, but they also revert you a reply with what you want. You are using google assistants, voice searches, and many other ways to communicate with the machines. Do you not?
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What do you think, who is the person available at the other end 24/7 responding to your queries? Or is it really a person?
No! it’s not.
Its the same conversational artificial intelligence (AI) that does it. You can think of it as some software programming designed to stimulate conversation between the man and the machine through a set of texts and audios. These bots or are replacing the traditional searches and queries that you used enter manually in the search boxes earlier. In a way, these technologies of Conversational AI ave become a great medium for interactive and user-friendly transactions.
Where Do We Use Conversational AI Today?
The applications of using CAI today is just damn vast. You might have not realized it, but you have been using these for years. How many times did you book yourself a room in your favorite resort? or how many times did you book yourself a cab and ordered a grand cuisine for your daughter’s birthday bash?
You did that probably so many times that you lost your count, right?
Did you ever think why did we start using Conversational Al?
We did so because Conversational AI has enabled us to start communicating with machines and gadgets in the natural language just as we do with other people. It is easy to use too.
Why Use Conversational AI on your website?
Do you have any employees who can manage your customers 24/7 every day throughout the year? With thousands of users wanting to communicate to the firm simultaneously, how would you manage such a situation?
The better way to manage such an instance would be to adopt conversational AI, aka chatbots to your site. These could help you manage your easy to do tasks such as booking a room or auditorium, answering technical queries, etc. Scroll below to discover some of the ways to use Conversational AI on your website.
Ways to Use Conversational AI on Your Website
Before you start pondering your thoughts upon ways to use CAI, you need to understand why you need it, and where do you need it.
Take time to study the needs of your customer base. You need to analyze the areas where AI could help your customers the most. It is because you will have to understand the user’s requirements to enable the most suited Conversational AI applications on your website. You will also have to let your users know what part of their conversation you may keep to yourself for future use.
- Bookings: The online advance booking instead of standing in an extensive queue is way better an option for the audience today. The users can instantly reserve themself your service in advance, irrespective of their location. Be it reserving an appointment with the physician or ordering your favorite pepperoni pizza, you can do it easily without waiting for the receptionist to end her previous call.
- Record Keeping/ Data Aggregation: Hospitals and other organizations like restaurants can keep the previous data of their customers and users. This data can help you market the new policies and offers readily to your customers.
- Customer Service: Conversational AI can be used as an ideal substitute for your traditional customer services. The CAI can revert answers to the simple queries that your customer base looks for.
- Help Desk: Using CAI, you can provide technical answers and software-based queries effectively. It would save you a lot of human resources.
- Personal Assistant: The automized chatbots can help your users explore your list of services as some personal assistance. The best example of these would be your google home, Amazon Alexa, Siri, and other voice searches.
- Enhanced Customer Response: The CAI can help you deal with the preliminary issues of your users and then forward the complex issues to the human desk.
- Social Media Outreach: Digital marketing is all about how far your reach to your customers is. Social Media is an ideal platform to increase your outreach to the audience. You can use Conversational AI and ask your users of their priorities and requirements and update your services accordingly.
- Email Marketing: It is yet another way to promote your platform amidst the audience using digital marketing. Digital marketing is one of the applications of Conversational AI.
- Customer Analysis: CAI can help you analyze the tracks, services purchasing patterns, and habits of your customers and use them later. These would help you be equipped for future requirements.
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Improving User Experience: A Simple Guide
Are you looking for ideas to improve user experience on your website?
Owning a website is beneficial for you as it’s the most powerful marketing tool you can have. With minimum effort, you can gather your target audience and keep on raking those sales. However, you may notice that you’re not selling as much as you would like.
This may be because your visitors have a bad experience when visiting your website. This is why you should focus on improving user experience to make your website user friendly. Doing this enhances the experience of first-time visitors, and also increases customer retention.
How are you to do this, though? Here’s a simple guide to improving your website to make it better for users and visitors. Read what we have below and learn more.
Don’t Forget to Use White Space
A simple way of improving user experience is by using white spaces on your websites. If you’re wondering what white spaces are, these are the spaces you use to place ads. Use these spaces by adding relevant ads and images that will benefit your website.
The more features you add that relate to your website, the more your users can understand what it’s all about. This also makes your website more attractive, keeping visitors engaged all throughout.
Optimize the Page Speed
When browsing the internet, you’d want websites to load as fast as they can. Visitors are sensitive to the smallest of delays when browsing, and it’s enough for them to click off of your website. If your website loads for more than three seconds, there are high chances that people will leave it.
Improve the loading time of your website by removing the elements that cause it to slow down. These elements that slow down your website can be large images, embedded videos, and poorly-coded plugins. Aside from what’s mentioned, poor compression adds more seconds to the loading time.
Removing these and finding better alternatives make it easier for your website to load essential processes. This will then make it so your website loads faster overall.
Add Visual Cues to Essential Prompts
When a customer visits your website, most are already accustomed to following cues to determine what is important to them. Keep in mind that they visit your website knowing what they already want. Improve their user experience by guiding them with the use of effective visual cues.
An easy way to do this is by adding an attractive call to action button. These stand out and will make them noticeable if implemented well. Doing this makes it easier for you to generate leads and conversions since customers will know where to head to.
Adding elements to your links also makes it likely for users to click on them. Some websites don’t bother making their links stand out, which causes customers to ignore them, impacting the website’s general SEO score since they can’t add to it.
A simple fix to this is by changing the color of your linked text. This makes them immediately noticeable when next to other text. It’s a simple, but effective way to improve your website user experience.
Make Key Pieces of Information Stand Out
Get the information fast to your customers by separating key pieces of information. Writing them in a bold format or something that makes them look bigger helps. This makes them stand out, allowing visitors to take in information more effectively.
You can also use traditional bullet points to list out information faster. This is also a good idea when listing topics within your content. This way, your visitors can click on the topic they want so they don’t have to scroll down for however long they need to.
This will attract the attention of your user as they feel that everything they need to know is within reach. With a small, convenient feature like this, they’re likely to think better of your website.
Images are great ways to relay information to your customer. It’s the easiest way for them to absorb your content, especially since too much reading becomes tedious. Using the right image will get the job done and earn your user’s trust.
However, website visitors have keen eyes when determining if the image they see on your website is a stock photo or not. If they recognize that it’s a generic image, you are likely to lose the trust of your customer, instead.
There is nothing wrong with using stock images since they do have good quality. The only problem is that they’re often generic, which means they fail to make a connection between you, the user, and the brand. Use images that you own and support your content, instead.
Consistent Web Pages
Improving user experience isn’t all about smooth transitions, flow, and use. It’s also about providing a beautiful experience as they navigate your website. You can do this by showing consistency with fonts, headers, and design.
Showing consistency on your website is sure to make your customers appreciate it. This way, they’ll never get lost while browsing your site or get confused with what your website’s buttons do.
Make Your Website Mobile-Friendly
There are about five billion mobile users in the world. This goes without saying that going mobile friendly is a must.
Reading through the screen of your phone is different when doing it on a smartphone. With limited space, the actions that you do are different when you do it on a computer. Going mobile-friendly makes it so they don’t have trouble accessing and navigating your website.
What’s great is that there are a lot of ways for you to do this. Some CMS and website builders will do this for you from the get-go. Another resource can also help you by showing you the way to optimizing your website.
Know the Hows of Improving User Experience Today
Ensuring that your website goes on top of the Google search list is your priority. Don’t forget, though, that improving user experience is as important to the survival of your online business. Keep your website on top with the help of this guide today!
Do you want to learn more about website optimization? Check out more of our guides to learn all you can today!
How to Shortlist A Company For The Best Chatbot Development For Your Website?
Do you consider your customers as a priority for your business operations? If yes, seamlessly engaging with them must be your firm’s priority as well.
How Do You Engage With Them?
Social Media has eased the whole process for your business. From direct messaging your audience to running targeted ads, the usefulness of social media is unrivaled. But, to engage, you need to interact with the customers — Listen to their feedback, answer their queries, guide them as required, etc.
For these, you can spend a fortune on a few employees to represent your business. If not, you can invest a part of that fortune in the best chatbot development company and get a chatbot tailored to your business.
Why a Chatbot?
- Reduced costs,
- 24/7 customer support,
- AI-backed technology,
- Multilingual interaction,
- Reliable metrics to gauge engagement,
- Source of primary data,
- Increased productivity.
Your business avails these benefits and more by inducting a chatbot.
While the benefits seem enticing, the development of a chatbot is vital.
Investing in the best chatbot development company is advisable. In the meantime, there are a few facets that you should know while looking for a chatbot development company.
Privacy and Security
The first and foremost is the privacy and security of the chatbot. Considering the chatbot development is being outsourced, this facet grows even more important. It would be best if you verified the companies’ compliance with all data security laws. It is wise to know the industry standards and regulations with regards to privacy before approaching a chatbot development company.
Past Work and Experience
Moving on, have an eye for their past work and experience. Though the working of chatbots is similar at a base level, the personalization to industries varies at scale. Hence, check for their past work and understand the variety of options to choose from. The level of personalization is limitless. From basic customer support chatbots to e-commerce chatbots, there are a plethora of options. Looking at their work samples can help you in choosing the optimal chatbot for your business.
The ability to integrate chatbots is another facet that needs special mention. The best chatbot development companies offer flexible chatbots that can be integrated into various platforms and 3rd party apps. This is an important issue when it comes to chatbots, as the vibrancy of social media is unparalleled. And your chatbot must be flexible enough to be integrated.
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Another vital feature of a chatbot is its scalability. As your business queries grow, the workload on chatbots increases too. So, an ideal chatbot is capable of handling an enormous amount of workload. This also pushes you to invest in the best chatbot development company once, rather than regularly spending to meet the volume of queries.
After these features are considered, your business needs to understand the cost of the chatbot and evaluate its worth. Comparing quotes between companies can also help.
Alongside this, the scope of a multilingual setup needs to be taken into account.
Similar to a chatbot, the development company too should offer continuous support in the maintenance and finetuning of the chatbot.
The inclusion of machine learning and artificial intelligence means your chatbot must be developed in a futuristic manner.
All the above-mentioned features are arguably the most important facets to remember while outsourcing chatbot development. Given its costs and benefits, it is advisable to invest in a company with the best chatbot development process. This ensures a quality chatbot for your business and also a reliable support service for your chatbot.
IndoAnalytica — a company with years of software development company is experts in chatbot development. Well, that’s precisely why we have been able to voice out the above points.
How to Prevent Attackers from Malware?
You have heard about malware attacks. So how can you prevent attackers from malware? So you have to understand some basic precautions to prevent it but no method is one hundred percent full proof. Also, you have known some malware terms like virus, trojan, ransomware, worm, spyware, botnet, and many more. These are the malicious software that damages your computer or laptops and steal sensitive data and use them for illegal work.
As malware attacks keep on filling in both recurrence and complexity, it is getting progressively harder for organizations to shield against them. The most genuine malware attacks consolidate secrecy, exactness, and social designing procedures to infiltrate and bargain the framework of computers. When these digital attacks like malware make it into a computer, they take restrictive information communicated over business and network organizations, regularly causing genuine harm before they are recognized.
Virus – A computer virus is a malware, when it’s once enacted with the windows and other operating systems it will replicate itself folder to folder and spread quickly. It will damage your files and also the operating system.
Ransomware – Ransomware is also a dangerous malicious software. In this method, the hacker can block your access to the computer files and others until a ransom is paid some good amount of money. This class of Ransomware is a criminal moneymaking plan that can be introduced through tricky connections in an email message, text, or site.
Worm – A worm is fundamentally the same as a virus in that it reproduces itself inside an operating system, it doesn’t spread to different folders. The worm will silently work on the computer. It is very difficult to detect. They exploit security imperfections, frequently spreading by means of mass messages shipped off a client’s rundown.
Trojan – A Trojan is a sort of malware that camouflages itself as real programming however fills malware into your computer. It will take full control of your system and steal valuable data.
Basic Precautions for the Malware attacks
- Install a paid Antivirus Software – It’s simple, just install a paid antivirus software. The antivirus software will scan your full computer files. If the software detects any kind of malicious thing it will delete the file immediately or will eliminate the malicious software. Antivirus software provides automatic updates so it’s easy to recognize the newly created viruses, trojans, worms, etc. You should do a manual scan while once a week. After that audit your files and checks those reports.
- Keep your software updated – If you want to save your computer then you have to keep your software always updated because attackers always find something vulnerable. No software is totally protected against malware attacks. Nonetheless, programmers of software always give fixes and updates to close whatever new weaknesses appear in the software. Routinely update your windows systems, software, plugins, and many more.
- Don’t download pirated software – Don’t download any kind of pirated software because it will harm your computer very badly. It means you just incoming the unwanted guests in your computer. Pirated software may contain viruses, trojan, ransomware, worm, spyware, botnet, and many more. Hackers can easily create fake software to hack a computer, So don’t try to download it.
- Avoid suspicious links and emails from unknown sources – Phishing remains the most straightforward route for hackers to introduce malware on your computers or laptops. At the point when you get suspicious links and emails from unknown sources so these are phishing attacks. So when you click those links and emails the link will take you to a clone website and after that, they will steal your sensitive information or damage your computers and laptops. So don’t click any kind of links and emails that are coming from unknown sources.
- Encrypt Your data – It is the best way to encrypt your data to preventing hacker attacks. Hackers would discover any kind of sensitive information but that would be difficult for hackers because it will be encrypted and difficult to understand. Windows have a lot of encryption tools. Remember, nonetheless, that encryption would possibly set off if a hacker doesn’t utilize the customized login information. To Utilize this system, ensure computers are set to consequently log out following five to ten minutes of inactivity. On the off chance that a hacker slips in when one of your things goes out in his hand, they would just access encrypted files.
- Back-Up your Data – Just back up your data and it’s very important. You have to back up the data routinely to guarantee that you can in any case recover all your sensitive information and documents if your computer is contaminated with malware attacks. You can likewise consider believing an expert IT group to back up your information into an encoded USB, put away in a distant area. Phishing is the main source of all digital malware attacks and keeps on demonstrating perhaps the simplest approaches to take sensitive information and convey malware. MetaPhish has been made to give an incredible guard against these dangers and empowers associations to discover exactly how helpless their organization is to phishing.
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