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5 Essential Tools for Planning Keyword Strategy

5 Essential Tools for Planning Keyword Strategy

Are you looking for ways to increase your website traffic and visibility? A successful keyword strategy can help you do just that! Keywords are essential for SEO success, but it can be hard to know where to start. To ensure your keyword strategy is effective, there are 5 tools you need to use. 

In this blog post, we’ll look at the essential tools you need to create an effective keyword strategy and get the most out of your SEO efforts.

1) Google AdWords Keyword Planner

Google AdWords Keyword Planner is one of the essential tools for any keyword strategy. It’s a free Google AdWords tool that allows you to plan, research, and target keywords to use in your campaigns. With it, you can get keyword ideas and search volume estimates for up to 10,000 words at once. It also gives you valuable data about the competition for each keyword, so you can see how difficult it is to rank for that keyword. 

Additionally, you can use AdWords Keyword Planner to get an idea of what kind of cost-per-click (CPC) bids you should be setting when running campaigns with those keywords. With Google AdWords Keyword Planner, you can get a detailed breakdown of the performance of each keyword, including how many searches it gets per month and how much competition there is for that keyword.

You can also adjust the filters to get the most accurate data possible. With this tool, you can quickly and easily find the right keywords for your campaigns that will help drive more traffic and leads to your website.

2) Google Trends

Google Trends is a great tool for researching keywords for your keyword strategy. It shows you the search trends of different terms over time, giving you insight into what is popular and what has been trending. You can also compare different terms to get a better sense of their popularity. With this data, you can identify which keywords will help you reach the right audience and optimize your SEO strategy.

Google Trends also lets you filter search results by location, language, or time frame. This makes it easy to research what’s popular in different regions or countries. With this information, you can tailor your content to different locales and demographics, helping to expand your reach.

Finally, Google Trends allows you to view related searches and topics. This helps you explore potential topics and keywords related to your main search. It can also help you identify potential new keywords that your competitors aren’t using yet. By exploring these related topics, you can gain an edge in your keyword research and find better opportunities for SEO success.

3) Google Search Console

Google Search Console (formerly Google Webmaster Tools) is an essential tool for keyword research. It provides insight into how Google crawls, indexes, and ranks your website so that you can optimize your content to appear higher in search results.

The Google Search Console offers keyword research tools such as the Keyword Performance report. This report provides insight into which keywords have led to impressions, clicks, and other traffic-related metrics. You can use this data to prioritize keywords you want to target and determine which ones are the most effective for generating impressions and traffic.

Google Search Console also has a feature called “Search Analytics” which gives you a deep dive into your website’s performance in organic search. This allows you to see how often certain keywords were used in queries and the resulting click-through rate. You can also review which pages on your site have been seen the most in organic search results and the average position they had in those results.

Using these features, you can gain an understanding of what keywords are working best for your website and make decisions about which ones should be used more often or even abandoned altogether. With this information, you can refine your keyword strategy for maximum success.

4) Bing Ads Intelligence

Bing Ads Intelligence is a powerful keyword research tool that can help you plan your keyword strategy. It provides detailed search volume data, cost-per-click estimates, and other important information about the keywords you’re targeting. This makes it easy to compare different search terms to identify the best ones for your campaign. You can also use Bing Ads Intelligence to analyze the performance of competitors, track the performance of your campaigns, and uncover new opportunities in the search engine market. 

In addition to keyword research, Bing Ads Intelligence also offers a range of other features such as bid recommendations, demographic insights, and ad copy suggestions. With this powerful tool at your fingertips, you can get an edge over the competition and achieve maximum returns from your search marketing campaigns.

5) KWFinder

KWFinder is a powerful keyword research tool that helps you find long-tail keywords with low SEO difficulty. It offers a number of features to help you target the right keywords for your website and content. With KWFinder, you can search for relevant keywords and get data about related keywords and phrases.

The tool is available in both the free and premium versions. The free version provides basic keyword analysis and allows you to track up to five keywords at a time. For more advanced features, such as getting related keywords, keyword difficulty scores, and SERP analysis, you will need to upgrade to the paid version.

KWFinder also offers an advanced filter system that enables you to narrow down results based on relevance, competition level, and search volume. This feature makes it easier to zero in on the keywords that will bring you the best results.

Overall, KWFinder is a great tool for researching long-tail keywords and finding ones that will help you optimize your content for better search engine rankings. The tool’s intuitive interface and helpful filters make it easy to get started with keyword research.


Keyword strategy is a powerful tool for any digital marketing campaign. A well-thought-out keyword plan can help you target the right audience, optimize your website for search engines, and drive more traffic to your site. To make sure that your keyword strategy is successful, it is important to use the right tools and resources. 

Google AdWords Keyword Planner, Google Trends, Google Search Console, Bing Ads Intelligence, and KWFinder are all essential tools for planning your keyword strategy. Each one of these tools offers something different, giving you the power to create an effective and comprehensive keyword plan that will benefit your business and help you reach your digital marketing goals. 

Take the time to explore these resources and familiarize yourself with their features. With the right strategy and the right tools, you can create a successful keyword plan that will help you increase visibility online and maximize your ROI.

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