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Best 5 tips to spot the perfect set of keywords

tips to spot the perfect set of keywords

People use keywords to search for information, products, and services. However profound may your solution be, you need online users to get to your website or marketplace. How do you do that?

You do this by researching the most likely phrases that online visitors will type in their search engines. At the outset, it seems easy, but it is not. And you need not become an expert yourself. You can take the helping hand of an SEO agency that will get this done for you. The following are tips for spotting the best set of keywords.

1. Think like a customer

If you want to pitch to your prospects and customers, you need to put yourself in their shoes. Ask yourself, “What would I type on Google to find these products or services?”. If unsure, maybe get a second opinion from family and friends. Better yet, take suggestions from your current customers.

But, before you get into this, do yourself a favor – enlist the relevant topic areas concerning your business. Doing so will help you modernize the process and give you direction towards relevant keywords and phrases.

If you read articles or blogs on the internet often, you probably have an idea about this. But, do not take this for granted. For instance, if you are into selling HVAC products, there are generic terms already out there. Some of these are air conditioning, ventilation, coolers and heaters, air handlers, and others. So put each of these products into separate buckets.

2. Fill in the topic buckets with keywords

After identifying product categories and topics as your focal points, it is time to get to the next step – identifying relevant keywords that fall into these buckets.

As an example, let us look at the topic bucket for air conditioning. Now brainstorm some phrases that you think people would most probably type about that topic. Following are some possibilities:

  • Types of air conditioners
  • How to know when to get my air conditioner serviced?
  • Should I go for centralized or decentralized AC units?
  • Which is better: ducted air conditioners or ductless air conditioners?

The step will not necessarily give you the final list of keywords and phrases, yet it is the way to get started. Think of it as a brainstorming meeting where you end up with a dump of keywords.

3. Understand how Intent affects the keyword research

Another factor that has come to the forefront is recognizing intent. Now, this helps you further narrow down the list. The intent here means how effectively does the webpage address the issue that a searcher intended to solve. Not just simply carrying forward a keyword or phrase typed by the online visitor. So, how does this change the keyword research?

It is easy to take keywords for face value, and as it stands, but they can have multiple meanings beneath the surface. The search intent is crucial to the ranking potential, and hence one needs to be very careful in interpreting the keywords.

For example, say that you are researching the keyword “how to start blogging” for an article or thinkpiece. Now, ‘blog’ can be interpreted in several ways. It could mean a blog post or a blog website. Secondly, what matters is the searcher’s intention behind typing in that keyword. Did the user mean to learn about an individual blog post? Or did he want to know about launching a website domain for blogging? If the content strategy is catered to the latter part, you should ensure the keyword’s intent before committing.

4. Look at the related searches

You may already have thought about this when starting with your research. If you did not, you need not fret. It is an excellent way to get more ideas for your list.

Say you are blanked or maxed out of your list of keywords, Google does yet another thing for you. It offers you a separate section of related search terms. Type your phrase and scroll to the bottom of the results page. This is where you will notice some suggestions for searches related to the original keyword. These shall greenlight ideas for other keywords that you may want to consider. Furthermore, type in a few of the related searches, and you will find more of these. So more ideas!

5. Explore the wonders of keyword tools that are out there

Remember that keyword research feeds into SEO or Search Engine Optimization. SEO is a search strategy that drives organic traffic to your website. Now, this is excellent if you are short on funds, but it will take time. However, some tools help you in this endeavor, including Ahrefs, SEMrush WordPress. These do a stellar job of coming up with valuable keyword ideas. Some alternatives are so on point and out of the box that they would not have crossed your mind.

Conclusion

Keyword research is a crucial driver of traffic to your website. You can have a captivating website and a user-friendly design, but users will not get to it if your keywords game is not up to the mark.

More so, once you have identified the final list of keywords, do not get complacent. To find out which ones are getting tracked and how much traffic do they generate. You can then pause, think, reflect and use a different final set.

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