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Bringing More Traffic to Your Website

Traffic to Your Website

Building a beautiful, well-functioning website is pointless if nobody ever sees it! That’s why you’ll no doubt want to know how to bring in more traffic. But it’s not as simple as putting up some links and hoping that someone will click through. It can take time to build a following and get people to visit your site, and here are some things you can do to get those numbers up.

Hire an SEO agency

One of the best ways to bring in more traffic is to get your site higher in internet search results. This isn’t easy, as you need to use a variety of techniques to get results, and it doesn’t happen overnight. Your best bet is to use an agency such as Move Ahead Media SEO who can discuss the best strategy to suit your needs and put it in place. You may notice a boost in traffic in just a few weeks, and if you keep going with your SEO strategy, you can potentially increase your traffic numbers several times over in a year.

Some ways that agencies boost your rankings include:

  • Improving the content on your site
  • Updating metadata and using alt tags
  • Getting links from quality sites to your pages
  • Updating regularly

Publish authoritative content

While the aim of your website might be to sell products and services, you can bring in more traffic by publishing useful content, and this can lead to conversions and new customers. Ideally, your content needs to be authoritative. It should have more useful information than the competition and be completely up to date. This is why many businesses host content such as how-to guides, as it can help bring in traffic and make their site a great resource within their industry.

Creating guest posts can help too

If you’ve ever visited a blog, you’ll often see sponsored guest posts from various businesses. These posts are useful for a number of reasons. They put your company name out there, they allow you to show your depth of knowledge, and they’re even a good way to get some backlinks for your site. However, you need to stick to high-quality, relevant sites rather than spammy ones. 

Imagery and design are important too

It’s not just the words on your site that are important. When people visit your site, it needs to look good, otherwise, people are likely to click ‘back’ right away and give you a high bounce rate. One of the challenges for modern business is creating the right imagery and branding on your site. If you think your website is getting a high bounce rate because of design issues or an unprofessional look, then you should consider bringing in a professional designer for a makeover. 

Join business directories and local groups

Even if your audience is global, doing small things locally can make a big difference. Join local small business groups and get networking or find out if your area has an online business directory where you can list your company. This can give your SEO a bit of a boost and will also make sure your name is out there, so if anyone local needs your services, you are the first person they come to. 

Utilise e-mail marketing

A good way to bring more people to your site on a regular basis is to send updates and promotional e-mails. Of course, your aim isn’t to spam people, but to remind regular customers and those who’ve signed up about your products and services. It may be worth working with people who are experts in e-mail marketing to get the best results, as it’s not always easy to get attention.

Social media can bring people in too

A well-crafted social media post can also bring in traffic too. It needs to be interesting and engaging and take people to a relevant page. Paid advertising on social media can work well too, and this can cost a lot less than advertising via traditional methods.

It’s not always easy to bring traffic into your site, even if you’re a well-established brand, so it’s important to have a strategy in place. Follow the tips above and you can start getting your traffic numbers up and start to achieve your business goals. 

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