What is SEO automation?

About 53.3% of visitors to your website come from search engines. Notably, over 31.7% of these searchers are likely to click only the pages that appear on top of the SERP. This means for your website to gain a share of traffic, it should be among the websites on the first page of SERP. Search engine optimization (SEO) is a collection of all the activities that web owners do to help their websites rank high on the search engines. Unfortunately, these activities are many and can be cumbersome. That’s why smart businesses are investing in SEO automation to secure a higher ranking on search engines and maintain their position.

So, what is SEO automation?

As the name suggests, it refers to the process of computerizing mundane, repetitive SEO tasks such as keyword research, rank tracking, and competitor monitoring. Website owners can use third-party or custom-built tools to automate such tasks. 

Why do companies choose SEO automation?

SEO automation takes advantage of the fact that most search engine optimization practices are very repetitive. In this case, they can easily be performed automatically through a program. Automation reduces human involvement in the SEO process thus freeing workers of mundane tasks and leaving them with some time they can channel into productive business tasks.

It also saves a business a lot of time and cost. Your team can schedule these tasks and let the tools do the work. This reduces the number of people required to do SEO thus cutting operation costs and improving ROI. 

Automation tools complete SEO tasks faster and with high precision. It reduces the chances of getting the wrong data for analysis and action. Besides, some tasks such as website audit and link monitoring aren’t convenient for human laborers. It’s easy to miss important details since you are dealing with a lot of data. But with SEO automation, tools collect the desired data and update it in real-time. They can also handle higher amounts of data or crawl through large websites with ease. 

Automation ensures you’ll always have up-to-date SEO data. Let’s consider manual keyword research, for instance. It’s possible by the time your team files a report on keyword rankings, the information on search engines has already changed. This is because it takes longer to collect and analyse data manually.

Automation will also enable you to gather a lot of useful business intelligence. It’s easy to use the same tools to watch your competition and figure out what they are doing better than you. You could find competition keywords, their website performance, content strategy, link-building strategy, and others. Use this data to gain insights that can boost your SEO efforts.

What SEO activities can you automate?

The main areas that influence a website’s rank on SERP include the technical, on-page, and off-page SEO as well as the content strategy.  

1. Technical SEO

Technical SEO involves the analysis of website ranking factors such as user design (web vitals), website speed, data structure, and mobile responsiveness, among others. 

2. On-page SEO

his area of SEO deals with practices that optimize a page to rank higher for specific keywords. It thus involves creating title tags, headlines, internal linking, and writing meta descriptions. These page details must incorporate target keywords and uphold best practices to rank the content high on SERP. 

3. Offpage SEO

This involves the various tasks done outside your website to improve its online visibility. These include content marketing, link building, monitoring backlinks, influencer outreach, and others. 

4. Content strategy

Good content that meets the needs of search engine users helps websites rank high. Besides creating content around certain keywords, a content strategy will also involve identifying the right format of content, guest posting opportunities, outreach forums, and others.  

Thanks to today’s technology, you can automate most tasks related to the SEO aspects mentioned above. For instance, it’s easy to train artificial intelligence-based tools to capture key details of a webpage and automatically generate content that’s a perfect meta tag, description, or headline. There are tools and software that can automatically perform keyword research, track website ranking, generate new content ideas, monitor competition, do backlink analysis and give relevant reports for your action.  

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SEO automation with a Google scraper

SEO automation has become synonymous with tools like Ahrefs, Moz, SEOmonitor, and SEMRush. Each of these tools specializes in different aspects of SEO automation, such as link analysis, keyword research and monitoring, competitor tracking, and others. Depending on what your need is, you’ll pay a subscription fee to enjoy the services of these tools.

Unfortunately, this fee can be a hindrance for startups or businesses whose budgets can’t sustain monthly subscriptions. Using free platforms or basic subscriptions may not be an option since your business won’t access the full features of a tool. That’s where a less costly method of SEO automation comes in.

Consider Google scraping. It’s a budget-friendly method any business or independent site owner can use to automatically collect important SEO data. You just need an efficient SERP scraper to automatically gather various types of data including site links, images, meta titles, keywords, page rankings meta descriptions, and others. Export this data and store it in your desired format for further analysis. To learn more, take a look at this SERPMaster’s blog post about SEO automation. 

Conclusion 

Good website ranking has numerous benefits to your brand. It improves your brand’s and product’s visibility on search engines. Doing SEO manually can be hectic, time-consuming, and costly. Consider SEO automation today to improve your website ranking and join other businesses who have doubled their revenue from organic search.