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Top 5 eCommerce Startups To Watch In 2022

eCommerce Startups

eCommerce is indispensable. Wherever you look, you’ll find eCommerce everywhere. It seems that wherever you look on the internet, you’ll find an eCommerce site. The pandemic propelled the industry even more, with eCommerce spending skyrocketing to around 44% YoY to over $860 billion in the U.S.

Quite evidently, one can purchase “ANYTHING” online. While many of you might only be aware of only a few online shopping sites, many startups are gaining some traction because of their unique selling points. 

This is why even though we have Amazon and eBay, you will find consumers looking for websites that provide tailored service or product offerings. Here is the list of the top 5 eCommerce startups you must never miss out on in 2022. 

So, let’s get started!

The inability of consumers to reach the physical stores made it mandatory for the retailers to adopt new innovative methods to stay on top of the competition. However, it led to cut-throat competition. Also, with so many consumers becoming budget-conscious, simply relying on the age-old tricks like discounts and coupons won’t be helpful. 

Keeping this in mind, changed the dynamics and gave consumers a new direction to low-cost buying. They build their model in the lines of Priceline or other vacations websites where customers could quote a price on their own. 

The best part is that you can find products cheaper than Amazon. Does that sound interesting? Also, with the consumers trying to save as much as possible, their unique USP is helping them stand out. 

But what are they doing differently?

They introduced the concept of online price negotiations where the customers can bid the price on the products they wish to buy. It’s more like online bargaining. Further, you can buy a diverse range of products here like: 

  • Electronics 
  • Baby products 
  • Personal Care 
  • Books
  • Clothing
  • Jewelry 
  • Phone accessories
  • Automotive 
  • Electronics 
  • Home and kitchen products 

If you go by surveys, you can save around 20% or even more using this new-age shopping technique. You will also get free shipping and returns. And in case you don’t like the product, you will get a 100% money-back guarantee as well. 

1st Dibs

Not every online retailer risks selling and shipping a $20,000 chandelier. Isn’t it? But became one of a kind luxe marketplace where customers could purchase high-end furniture, fine art, and jewelry. 

This online marketplace connects around 4000 dealers across 28 countries. You will be surprised to know that the average order value is about $3000. Many believe that it could become an eBay of Luxury Designs. Its specialized services and proper handling of valuable and fragile items make it attractive for homes that prefer high-end artifacts. 

Since its launch in 2001, it has significantly evolved itself with around $177 million in funding generated. Recently they launched the Trade Rewards Loyalty Program, which supports about 45000 interior designers. 

One of the USPs that this online marketplace gives its buyers and sellers is authenticity and provenance, unlike eBay. It is also decorating the homes of the Wealthy. 


It is a fashion marketplace where the next generation buys, sells and gets inspired. It is quite a fashion marketplace, or should we say a powerhouse that trades new, used, vintage, and modern clothing or accessories. It has over 15 million users across the globe. 

If you believe the reports, Etsy is set to buy this secondhand eCommerce marketplace for around $1.6 billion. It will be a great way to tap into the Gen Z market. It is more like a peer-to-peer social media app to sell products.

A report suggested that the resale market value is expected to double to around $51 billion in the next few years. And this startup is giving its customers a unique selling and buying experience. 


Everyone loves food. However, the challenging grocery shopping and then cooking is something not everyone likes. That’s where HelloFresh came into the picture. They have a unique proposition of selling fresh produce and ingredients along with recipes to their subscriber’s doorsteps. 

Since it delivers the freshest ingredients, it has become a strength of this company. They offer pre-portioned ingredients and easy-to-follow recipes. Thus, making cooking a breeze and fun for the entire family. You can even go for a custom kit. The cost for two people serving is around $7.49 per serving. 

This might come as a surprise for you, HelloFresh is available in 14 countries. In America, it is famous as “America’s #1 Meal Kit.” It promises sustainability and quality in every country it delivers. 

Bloom and Wild

It is a flower delivery business that is growing on a global basis. This company redefined the industry standards with their quality by innovating with the supply chain and investing in technology, data science, and new product development.

They change the customer experience when it comes to sending flowers. They believed in offering high quality consistently, reasonable pricing, and a seamless digital experience. Last year, they launched a new platform named Care Wildly. They saw an increase in donations throughout the year. 

They partnered with Carers Trust to raise awareness to support unpaid carers. While they are available in the U.K., the people living in the USA can now send flowers to their friends and loved ones in the U.K. through their website. 

Also check about – Global Beauty eCommerce Trends of 2021

Key takeaways

eCommerce is moving towards a transformation with the changing buying preferences. If you aren’t adopting new and innovative ways, you won’t be able to cater to the needs of today’s customers. 

This article has mentioned the most promising eCommerce startups that will soon become a global name in the coming years. They aim to disrupt and improve the eCommerce marketplace. If you want to try their unique service offerings, visit their website and give yourself an outstanding shopping experience right away!

Are you all set for 2022? Give one of the marketplaces a try and save money and time while doing so. It’s definitely a win-win situation for all. 

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