5 Questions To Ask An Online Marketing Company

If you do a Google search for “online marketing company”, you’ll see no shortage of options for companies to work with. With each of them claiming to be best online marketing company out there, how do you really know that’s true? After all, working with an online marketing company is a huge commitment, and you’ll want to be confident that you’ve chosen the right one for your needs and requirements. So here are some questions to ask a prospective online marketing company before you sign away your business’ digital marketing strategy.

1. Why should we choose to work with you?

Whether it’s their cost effectiveness of their speciality in certain industries, each online marketing company will have their own unique selling point (USP). Give them the opportunity to present to you their elevator pitch, spelling out exactly why you should choose them and what they’ll be able to offer your company. Make sure you ask plenty of follow up questions and proof (if applicable) – especially if something they tell you sounds too good to be true. 

2. Will you be able to meet our digital marketing needs? 

There’s no such thing as a one-size-fits-all digial marketing strategy, as it all depends on where your business stands and what you’re trying to achieve. This is why you need an online marketing company that is willing and able to audit your current strategy, and is able to come up with and execute a new strategy that actually works. Bonus points if the online marketing company is well equipped to handle everything from A to Z. 

3. How do you monitor success of a campaign?

Did you know that success of a campagin is measured in many different ways? There are both ‘vanity’ metrics that lack real meaning and metrics that are more effective. Therefore, don’t forget to check with the online marketing company regarding this. Follow up questions include what the company’s perspective on a successfull campaign is and how they’ll meaure the success of short-term and long-term goals.

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4. What results have you achieved for your previous clients?

Online marketing companies may or may not list client testimonials on their website. Either way, you should aim to go one step further to ask for a couple of case studies. Make sure the online marketing company in question has worked with clients in similar industries and of similar size to yours, and delve deeper into the exact solutions that were applied and results that were achieved. 

5. Who will we be working with on a regular basis?

It’s also important to make sure that you have good working relationships with the online marketing company your work with, which includes your key account manager and team members. The first step is to get to know these people and the team dynamics, as well as the nature of your interactions. You should also be clear on how often you’ll be meeting with them, what kind of availability you’ll need, and whether you’ll be meeting face-to-face or remotely.