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How To Make A Post Shareable On Facebook

Post Shareable On Facebook

In today’s interconnected world, social media platforms have become integral to our lives, enabling us to connect and share information with friends, family, and a wider audience. Facebook, the largest social media platform, provides an excellent opportunity to amplify your message and reach a broader audience through post-sharing. In this article, we will guide you on how to make your Facebook posts shareable, maximizing their potential reach and engagement.

How To Make A Facebook Post Shareable

1. Understanding Facebook Privacy Settings:

Before diving into making your post shareable, it’s crucial to understand Facebook’s privacy settings. By default, your posts are visible to your friends or your chosen audience. To make a post shareable, you must ensure that your privacy settings allow it. To do so, follow these steps:

a. Go to your Facebook settings.

b. Click on “Privacy.”

c. Under “Your Activity,” select “Who can see your future posts?”

d. Choose “Public” to allow anyone on or off Facebook to share your posts.

2. Crafting Engaging and Share-Worthy Content:

You need to create compelling and share-worthy content to encourage users to share your Facebook posts. Here are a few tips to help you how to make things shareable on Facebook:

a. Know your audience: Understand the preferences and interests of your target audience. Tailor your posts to resonate with them.

b. Visual appeal: Incorporate eye-catching images, videos, or infographics to make your posts visually appealing and attention-grabbing.

c. Captivating captions: Write concise and engaging captions that provide context, evoke emotions, or ask thought-provoking questions to spark conversations.

d. Include a call-to-action (CTA): Prompt your audience to share your post by explicitly asking them to do so. For example, you can say, “Share this post if you agree!” or “Tag someone who needs to see this.”

3. Utilizing Facebook’s Sharing Settings:

Facebook provides additional settings allowing you to control how others can share your posts. To optimize your post’s shareability, consider the following options:

a. Enable the “Follow” button: Enabling the “Follow” button on your profile allows users to subscribe to your public updates and share your posts with their followers.

b. Tagging and mentioning: Encourage others to tag their friends or mention them in the comments section of your post. This activity can increase engagement and potential shares.

c. Enable public comments: Allowing the public to comment on your posts can increase their visibility and the likelihood of being shared.

4. Engaging with Your Audience:

Engaging with your audience is essential for creating community and encouraging post shares. Consider the following strategies:

a. Respond to comments: Reply to comments on your post to show that you value your audience’s input and encourage further engagement.

b. Encourage user-generated content (UGC): Encourage users to share their experiences, opinions, or creations related to your post. UGC often generates more shares as people enjoy sharing their content.

c. Collaborate with influencers or relevant pages: Partnering with influencers or carriers that align with your content can expand your reach and encourage post sharing among their followers.


Making your Facebook posts shareable is an effective way to amplify your message and increase engagement. Understanding Facebook’s privacy settings, crafting compelling content, utilizing sharing stages, and engaging with your audience, can enhance the shareability of your posts. Creating valuable and shareable content is critical to encourage users to spread your message. Embrace these strategies and watch your Facebook posts soar.

5. Leveraging Facebook Groups and Pages:

Facebook Groups and Pages provide excellent opportunities to enhance the shareability of your posts. 

Here’s how you make something shareable on Facebook.

a. Join relevant groups: Identify and join active Facebook groups that align with your content or target audience. Engage with the community by sharing valuable insights and information. Once you establish yourself as a trusted member, you can share your posts within the group, increasing the chances of them being shared further.

b. Create a Facebook Page: If you haven’t already, consider creating a dedicated Facebook Page for your brand, blog, or cause. Pages have higher visibility and can be discovered by users interested in your niche. Regularly update your page with shareable content, engage with your followers, and encourage them to share your posts with their network.

c. Collaborate with other pages and groups: Collaborating with other Facebook pages or groups with a similar target audience can significantly boost your post’s shareability. Cross-promote each other’s content, tag each other in relevant posts, or even co-create content. This way, you tap into each other’s audience and increase the likelihood of your posts being shared.

6. Timing and Frequency of Posts:

Posting at the right time and maintaining a consistent frequency can impact your shareability. Consider the following factors:

a. Optimal posting times: Analyze your audience’s online behavior and identify when they are most active on Facebook. Tools like Facebook Insights can provide valuable data on your audience’s engagement patterns. Experiment with different posting times to determine the optimal slots that generate higher shares and engagement.

b. Consistency matters: Maintain a regular posting schedule to stay on your audience’s radar. When followers anticipate your posts, they are likelier to engage with and share them. Consistency builds trust and establishes your brand as a reliable source of valuable content.

Suggested : – 6 Keys to Successful Facebook Advertising

7. Encourage User Participation and Sharing:

To increase the shareability of your posts, actively involve your audience and create a sense of participation. Here are some effective strategies:

a. Run contests or giveaways: Organize contests or giveaways where participants must share your post as part of their entry. This incentivizes sharing among your audience and increases the visibility of your posts.

b. Use interactive elements: Include interactive features like polls, quizzes, or surveys in your posts. People enjoy participating and sharing their results or opinions, which can lead to increased post shares.

c. Engage with trending topics and hashtags: Stay updated with trending topics, events, or hashtags relevant to your content. By sharing posts related to these trends, you increase the chances of a wider audience discovering and sharing your content.

8. Monitor and Analyze Post Performance:

Regularly monitor and analyze the performance of your posts to understand what works best for your audience. Facebook Insights provides valuable data on reach, engagement, and shares. Pay attention to the types of posts that receive higher stakes and try to replicate their success in future content. Adapt your strategy based on the insights gained from data analysis.

You can significantly increase the chances of your posts being shared on Facebook. Remember always to create valuable, engaging content that resonates with your target audience.

Furthermore, staying up to date with the latest Facebook algorithm changes, and trends is essential. Facebook regularly updates its algorithms to ensure a better user experience. You can adapt your strategies accordingly and optimize your post shareability by keeping yourself informed.

Additionally, here are a few extra tips to further boost your Facebook post shareability:

9. Optimize Your Post Format:

The format of your Facebook posts can influence their shareability. Experiment with different designs and find what works best for your audience. Some forms that tend to perform well include:

a. Lists and bullet points: Break down information into easy-to-read lists or bullet points, making it more shareable and digestible.

b. Quotes and inspiration: Share inspiring quotes, motivational messages, or thought-provoking statements. These posts often resonate with users and are more likely to be shared.

c. How-to guides and tutorials: Create informative and helpful posts that provide step-by-step instructions or valuable tips on a specific topic. People appreciate actionable content and are more inclined to share it with others.

10. Utilize Eye-Catching Thumbnails:

The platform automatically generates a thumbnail image when sharing a link or video on Facebook. However, how do I make a post shareable on Facebook; you can often choose or customize the thumbnail to make it more appealing. Select visually striking images that capture attention and entice users to click and share your post.

11. Collaborate with Influencers:

Influencer marketing is a powerful strategy to increase post shareability. Identify influencers in your lowing and engage with their audience. Collaborate with them to create co-branded content or have them post your followers. Influencers can introduce your content to a broader audience and increase its shareability.

12. Promote User Reviews and Testimonials:

Social proof plays a vital role in encouraging post shares. Highlight positive user reviews, testimonials, or success stories about your product, service, or content. These endorsements build trust and credibility, making users more likely to share your posts with their networks.

13. Harness the Power of Emotion:

Emotional content resonates strongly with users and is more likely to be shared. Consider incorporating emotions like joy, surprise, inspiration, or nostalgia in your posts. Tell compelling stories, share heartwarming experiences, or evoke empathy. Emotional connections increase the likelihood of sharing your content as users want to spread those emotions with others.

14. Cross-Promote on Other Social Platforms:

Don’t limit your post-sharing efforts to Facebook alone. Cross-promote your posts on social media platforms like Instagram, Twitter, or LinkedIn. Each forum has its dynamics and audience, and by leveraging multiple platforms, you can reach a wider audience and increase the chances of post shares.

Remember, achieving high shareability requires strategic planning, engaging content creation, audience interaction, and staying up to date with social media trends. Continuously monitor your post-performance, analyze the data, and refine your approach to optimize your post shareability on Facebook.

By implementing these strategies and consistently delivering valuable and engaging content, you can effectively increase the shareability of your Facebook posts, expand your reach, and drive greater engagement within the platform’s vast user base.


Enhancing the shareability of your Facebook posts is a valuable strategy for expanding your reach and engagement. By implementing the tips mentioned in this article, including understanding Facebook privacy settings, crafting compelling content, utilizing sharing stages, engaging with your audience, leveraging groups and pages, posting strategically, and encouraging user participation.

Also, Read – Common Facebook Advertising Mistakes to Avoid

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