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How to Accelerate Business Automation Using Web Scraping?

Using Web Scraping

Business automation is not a new concept. Organizations have been using automation to reduce costs and improve efficiency for several years now. It has touched almost all industries worldwide, from finance to healthcare. AI (Artificial Intelligence) and ML (Machine Learning) have revolutionized business automation. Intelligent automation is changing how humans and machines interact, so organizations can drive revenue, enhance efficiency, and adapt to challenging market conditions.

What is business automation?

Business automation is about using technology to automate mundane, repetitive tasks, freeing up resources for more meaningful, valuable work. Business automation includes Business Process Automation, Robotic Process Automation, and AI-powered automation.

Automation must be an integral part of any business strategy in this day and age. Regardless of the size of your business, automation is the perfect way to drive business growth by streamlining operations. Automation tools and software are designed to replace human labor with machine labor, leaving you with the opportunity to use that labor in more meaningful work.

To make the most of business automation, businesses should invest in automation software and follow best practices across all workflows.

Common uses of business automation

Business automation can be used to streamline operations across all areas of an organization.

Finance and Accounting

Organizations can automate accounting and financial planning functions, freeing up valuable time for more important tasks like strategy, analysis, and collaboration with stakeholders. In Account Payables, capturing data is automated and invoices are automatically matched to documents, and approvals are automatically routed. This prevents data error, and strong background controls can also help prevent fraud.

Sales processes

Sales automation tools such as Salesforce and other SaaS (Software as a Service) tools can also help the sales team dedicate more time to closing deals rather than logging in with sale details. Such tools can also automate repetitive tasks such as assigning prospects, qualifying leads, and creating sales forecasts.

Human resources

A wide range of HR processes can be automated, like processing job applications, scheduling interviews, onboarding, and payroll management. Organizations can also gain insights into workforce productivity through analytics.


Email marketing is extremely popular and offers a great ROI. Organizations can automate email marketing, sending emails to a predefined list of clients, reducing the costs of running marketing campaigns manually. Marketing efforts can also be integrated with CRM software for targeting customers with automated messages via social media.

What is web scraping?

Web scraping is a method of obtaining large amounts of data from the Internet. A lot of this data is unstructured in an HTML format which is then converted into a structured form. Data is usually made available in a spreadsheet or a database so that it can be used in a wide range of applications.

Web scraping can be done in numerous ways. You can use web scraping tools, APIs, or even create code to extract data from scratch. Many large websites such as Facebook, Twitter, and Google have APIs that allow you to access their content in a structured format. However, not all websites allow you to access large volumes of data in a structured format. For such websites, web scraping is an ideal solution to access data.

Python is the preferred coding language for web scrapers. Web scraping using Python is immensely popular because of its speed. There are several other web scrapers available in other languages such as Java and R. Web scraping tools are available as cloud offerings as well as local ones that you can install on your computer. Web scraping resources are available in almost all cloud service models – SaaS, PaaS, and IaaS. The choice between SaaS, PaaS and IaaS solutions depends on your organization’s expertise.

How can web scraping accelerate business automation?

Data is a key differentiator in today’s market scenario. Whether you want to change your business strategy or launch a new project, you have to analyze a large volume of data. This is exactly where web scraping can be immensely useful.

How do you evaluate if your product or service is performing well? You need to acquire insight into how your product or service is doing and for that, you need a large volume of real-time data. Web scraping can help you collect this data with speed, reliability, and accuracy.

Web scraping has become a powerful tool that supports business intelligence development. All businesses rely on data to make educated, data-driven decisions. However, collecting and analyzing large volumes of data is complex and challenging. Gaining industry insight could prove very expensive for small organizations. Collecting data manually is a time-intensive and cumbersome process. Instead of wasting time collecting data manually, resources can be put to better use.

AI-driven web scraping tools can be used by organizations of all sizes to gather and analyze large volumes of data. Analyzing the data could help businesses understand what’s working for them and what’s not. The more useful data they have, the better informed their decisions and business strategies become. Organizations can identify what business processes can be automated to make the organization more efficient, productive, and profitable.


Web scraping has multiple applications, such as market research, price monitoring, news monitoring, sentiment analysis, and email marketing. Instead of the manual process of collecting data, web scraping uses automation methods to collect massive amounts of data in a small amount of time.

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