How Paypal Is Staying Ahead Of The Game

PayPal is offering customers a range of innovative services as the online payments system operator looks to diversify its offering.

The Diversification Of Paypal

PayPal is also reacting to the requirements of its customers with the latest innovation PayPal Pay In 4. The buy now, pay later purchase option allows consumers to split their purchase into four installments over a six-week period. Importantly, there are no fees or interest charges. Although, it is limited to purchases between $30 and $1500 and is only available in participating US states.

PayPal has allowed customers to buy and sell cryptocurrencies and use crypto for purchases since 2021. In August 2022, the company joined the Travel Rule Universal Solution Technology (TRUST) network, which was set up by the cryptocurrency exchange platform Coinbase. The move signifies that PayPal is increasing compliance with regulations of the financial industry. This is the latest security move in the world of crypto by the company, which offers users of its service the possibility of reimbursement of up to $50,000 if customers are the victims of unauthorized cryptocurrency transfers.  

Meeting The Demands Of Customers

PayPal has also penetrated the iGaming industry, so players have the option to deposit and withdraw with an online casino with PayPal. PayPal is a popular choice for players of online casinos due to the security of the payment system. With trust being a highly important factor in the selection of online casinos, players can be confident whenever they see that PayPal is accepted as a payment option. The PayPal logo tells players that they are using a properly regulated casino operator.

The company has also stepped up its cooperation agreements with companies to counter the challenge to its supremacy from Apple Pay. The Apple Pay service has no fee charges and offers unlimited daily cashback with merchants such as Nike and Uber Eats. There are also plans for their own buy now, pay later service through Apple Pay Later. In the area of travel, PayPal not only has the ‘buy now, pay later’ partnerships with Expedia, Hotels.com, and Samsonite, but it also offers customers discounts on CityPASS.

The New Kids On The Block

The company has recognized the need to diversify as new competitors enter the market with their own innovations. The latest is the UK financial technology company Revolut, which according to recent research is Europe’s most searched online bank. The company is launching Revolut Pay, a payment service that offers one-click payments. As is the case with Apple Pay, the system takes advantage of Face ID, along with fingerprint unlock, to secure online payments. The advantage to online vendors is that one click will minimize cart abandonment, a phenomenon where consumers leave sites with goods still in their shopping carts, which is said to result in up to 80% of sales being lost.

Clearly, the speed of transactions is also an essential part of online casino deposits and withdrawals as players want to access their winnings quickly and easily when using smartphones or the latest in Intel laptops. In this regard, PayPal generally has faster processing times than competitors such as Neteller, Skrill, and debit cards, which can often take up to five days to be processed. Another black mark against competitors of PayPal is that customers using these alternative payment options are often excluded from bonus offers. A further advantage is that PayPal withdrawals for online casinos are often free to customers, while Neteller and Skrill have higher withdrawal fees.

PayPal is likely to continue to expand into other areas in order to stay ahead of the game in the online payment sector. With new companies regularly joining the competitive sector, it will be essential to innovate in order to maintain the high market share, this will not just include partnership deals with companies, but also further security measures which set PayPal aside from its competitors.