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Importance of Brand logo in the Fashion Industry

Importance of Brand logo

Think about some of your favorite fashion brands. What comes to your mind first?

A logo. That shows us — How important it is to have a logo for any brand.

And when it comes to the fashion industry, it is almost impossible to establish yourself as a fashion brand internationally without having a concise and memorable logo. It also helps you create an evenly distributed visual image of your brand across all the platforms, online and offline.

Let’s see the importance of a brand logo in the fashion industry in more detail.

The Logo Decides The Personality Of The Brand

A logo is the face of your organization. It carries an image as well as a story with it. Therefore, one must take time to plan and design the logo for the company.

Different varieties and styles could exist in the same niche; thus, if a brand wants people to remember them for a particular style, like casual wear or sportswear, they need to show that in the logo. 

For example, the well-known innerwear brand Clavin Klein has a logo with two words – CK. This depicts the simplicity and comfort of the clothes offered by them. 

On the other hand, the logo of Adidas has three lines making a triangle that depicts a mountain. As we know, Adidas produces sportswear and particularly targets athletes. 

A Logo Is The First Recognition While Promoting Products Or Services.

To promote fashion products or services, you must make your presence on social media and create a website and business cards. And to start with any of that, you need a logo first!

Once you have a logo for your fashion brand, it gives you authority and the confidence to move forward and take action to expand your business horizons.

A good logo on your website and business card creates a first impression on your customers and business partners. 

Whether it’s a matter of online or offline advertising, the main promotional message goes into the body section. So what goes into the header section? Yes, you’re right — A brand name with a beautiful logo.

When you decide to design fashion logo for your brand, remember to check the design on various screen sizes and surfaces. Your logo should be visible on all devices and different fabrics.

Also, Check – How to Use Fabric to Entice Customers?

A Logo Creates A Community Of Like-minded People

Runners respect the swoosh of Nike. Foodies bow before the big M of McDonald’s.

iPhone users want to bite that apple one more time. Soon people will carry your brand logo on their chest, like a religion.

Who are those people? Are they teenagers or young adults?

Do they feel excited to see a lot of colors and abstract designs, or do they like something plain and elegant?

Take a moment and answer these questions to know your customer base and create a remarkable logo for them. That logo will unite people and make them your brand advocate.

A decent-looking logo shows how committed you are to your brand and customers. Therefore, your logo should be good enough that you should fall in love with it before people start liking it. 

People who believe in your brand feel proud to wear your logo. After all, a logo is not merely a symbol. It is a social commodity.

A Logo Helps You Distinguish Yourself From Your Competition

According to Statista, global apparel market revenue is projected to be nearly $2 trillion by 2026. We can’t deny that so many big players exist in the fashion industry, and some create similar products. Therefore, distinguishing yourself is very hard without proper branding and promotion. 

A logo helps you distinguish your fashion brand from your rivals and give you a path to follow. Like in the case of Microsoft’s logo, the four colorful squares were designed to represent four main products offered by the company at that time — Red for Office applications, Blue for Word, Green for Excel, and Yellow for Outlook.

Summary 

The conscious use of brand logos in the fashion sector began with industrialization in the late 19th and early 20th centuries. But today, the industry is highly competitive; hence it is crucial to use a brand logo to establish your image in the market and promote your products to your target audience. People first remember your logo when they think about your brand.

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