Best Digital Marketing Tools in 2021

In 2021, a lot of things are going to happen. Google has set to launch its new algorithm i.e. Page Experience Algorithm 2021 and mobile-first indexing needs to be taken care of now. The below set of tools are fundamental for any SEO Expert. Take a look at the tools that will make sense in 2021 for your SEO needs.

HubSpot

HubSpot is a vital tool for all things inbound. We can use HubSpot as our CRM and CMS and blogging, social media, email marketing, and building landing pages. You can also view essential KPIs inside each tool’s dashboard. If you want to learn more about inbound marketing, HubSpot offers an extensive collection of certification courses that will teach you useful information that will help you grow your marketing strategy.

SEMrush

If you’re serious about improving the SEO strategy, you should check out SEMrush. SEMrush is a highly useful, all-in-one digital marketing tool. This tool offers assistance in performing position tracking, keyword research, and identifying backlink opportunities. You can even use SEMrush to complete a technical SEO audit. As a top SEO Services Expert in Hyderabad, I prefer SEMrush for my clients as it offers both free and paid accounts. With a free membership, you are limited in your ability to pull data and use some of the tool’s features. That’s why we suggest starting with a 7-day free trial to explore some of SEMrush’s accessible functions.

The package includes tools for every marketer:

1. SEO
2. Content marketing
3. Market research
4. Advertising
5. Social media management
6. Search engine reputation management

Moz

Moz offers a good selection of both free and paid SEO tools. With the help of Moz, you can efficiently perform page analytics, backlink analyses, keyword research, and it even has a great site crawler. We highly recommend using the MozBar Chrome plugin, which provides instant metrics for any page just with one click.

There are 2 packages to choose from:

Moz Pro provides analytics and visions into your SEO, keenly improving your search engine rankings.

Moz Local is their automated list management tool that publishes consistent location data across the search engines.

Google Analytics

Google Analytics is a must-have for anyone who is in the digital marketing space. This tool can seem a bit advanced for the first time, but if you use it to its full capabilities, you will see a ton of insight into how your consumers engage with your website.

Screaming Frog SEO

Screaming Frog is an easy-to-use SEO crawling tool. This tool provides essential SEO-related information about your website that you can download and keep on file for reference. This covers high-level elements like CSS, HTML, and Javascript. Use Screaming Frog to help identify any website errors that may be impacting your SEO. You can also link this tool with others like Moz and Google Analytics for even more information.

Canva

Canva is an excellent tool for creating professional-looking graphics. You can use this tool to create CTA buttons, social images, and infographics for free, no matter your experience. Canva offers a large selection of clip art, templates, and fonts to help you modify your project. This is the ideal tool for someone who doesn’t have access to more advanced design platforms like Photoshop or InDesign.

Hootsuite

Hootsuite is an enterprise-level social media managing tool that allows users to store and plan social media content on various platforms. Hootsuite tool can help you track your social media content’s performance, calculate ROI, conversions, and monitor public conversations about your product, brand, or service. Hootsuite offers a limited free trial of 30 days provides for the trained subscription.

BuzzSumo

BuzzSumo is a monitoring and research tool that can help recognize trends around exact topics. This tool can help you create a blog or social media posts ideas, create high-performing content, monitor your brand’s performance, and discover influencers you may want to consider partnering with. Though BuzzSumo is a paid tool for SEO, you can register for a seven-day free trial before committing to the subscription.

Google Search Console

Here we have the Search Console, the best free-to-use SEO tool on the planet, coming from Google themselves. It gives you plenty of useful insights into your site’s SEO so you can improve it to rank higher on their search engine.

Features:

1. Option to optimize your content using search analytics.
2. Automatic alerts warning you about issues on your site and how to fix them.
3. It gives you an understanding of how Google Search sees your pages.

Page Speed Insights

Your website’s loading speed is a ranking factor in Google’s SEO algorithm. With this in mind, you can use the Page speed Insights tool from Google. It can benefit you find out how your website’s loading speed and what you can do to progress it.

Features:

1. Shows page speed score instead of loading time for your site on desktop as well as mobile.
2. Provides actionable suggestions to help you improve your site’s loading speed.

At Gautamseo we also use the alternative of Page Speed Insights, i.e. Lightbox, which gives more detailed information about your Core Web Vitals including the page speed insights.

Screaming Frog

Screaming Frog is a web crawler or web spider tool which can analyze your site in real-time and provides key onsite data that will show you where you stand as far as SEO is concerned.

The Main Features are: Helps you easily discover broken links, audit redirects, and discover duplicate content, all of which can impact your SEO score. It can help generate XML sitemaps, so search engines easily index each page. Integrates with Google Analytics API.

Leadpages

Lead pages, as the name deliberately points out, helps you generate lead-generating landing pages complete with opt-in campaigns, pop-ups, and attentive bars.

Features:

1. Drag and drop enabled page building interface with access to advanced designing modules.
2. Built-in conversion control technology can foresee the conversion rate of your landing page.
3. Support for creating unlimited landing pages with A/B testing support to help you determine which one is performing the best.

WordPress

WordPress is currently used to create/power 30% of all sites on the World Wide Web. The Content Management System or CMS is highly supple and customizable and can support you create worth landing pages in a matter of clicks.

The Main Features are Access to thousands of landing page WordPress themes that can turn your site into a lead generation engine. Access to thousands of WordPress plugins that can benefit adds lead cohort and conversion-focused types and functionalities.