Your email signature is an important part of your professional identity.
Stop thinking about it as just a way to sign off on emails and start seeing it as a good opportunity for marketing yourself and your business.
If you’re not sure where to begin, check out the tips in this guide to creating the perfect signature for your needs!
Focus on your message
Your email signature should be short/tiny and to the point. It’s a good idea to keep your message clear, concise, and easy for people to follow. This will not only help you get more replies to your messages but also make it more likely that your contacts will remember who you are and how they can reach out next time they need something from you.
Here are some tips on what to include in an effective professional email signature:
- Make sure the information is easy-to-read—don’t use cryptic abbreviations or jargon that only someone in your industry would understand!
- Use their name when addressing them directly (this shows that you care about them as individuals) but don’t overdo it—keep it brief by using their first name only once or twice per sentence at most! You can also reference other personal details such as where they live/work (e.g., “I’m based in Boston”) if applicable; however, this may come across as too casual so proceed with caution!
Design a professional email signature that looks the same across all platforms
- Make sure your professional email signature looks good on all devices.
- Make sure your professional email signature looks good to all email clients.
- Make sure your professional email signature looks good in all email programs.
- Make sure your professional email signature looks good in all email browsers.
- Make sure your professional email signature looks good in all email apps.
Keep your logo on-brand and in high resolution
Your logo is a big/ample part of your brand. It’s the first thing people see when they get your email, so you want to make sure it’s on-brand and in high resolution. If a person can’t read your logo at the size it’s being displayed, they’re not going to respond (or even remember your business).
To find out if you have an on-brand image:
- Go through all of your company’s social media platforms and compare their logos for similar colors, fonts, and design elements
- Ask friends or colleagues what kind of logo would best represent you as an organization
Make sure you have easy access to your social media profiles
- Include links to your social media profiles on the signature. This will allow people to find you on the different platforms and learn more about you, which could lead to more business opportunities.
- Include a link to your website in the signature as well. This will make it easy for people to find out more about what you do and how they can contact you directly if they’re interested in learning more.
- Include a link to your email address so that people who might be interested in working with you can reach out easily via email instead of having to awkwardly ask for it at a networking event or by phone call later on down the road when things are less formal (and potentially awkward).
- Make sure that there’s an option for people who want their message delivered via text message – this is especially important if someone is contacting from another country where texting costs money! It also helps reduce carbon footprint since we won’t need all those trees used up just sending paper mail anymore!
Make it easy for people to contact you with multiple contact options
The most effective email signatures include your name, contact information, and links to all your social media accounts. To make it even easier for people to reach out via email, consider including a phone number as well.
You’ll also want to include at least one link that takes the reader straight to your website or blog if you have one. This is important because it not only allows them to easily find more information about you but also ensures that they can easily follow through on any leads from your emails later on down the line (more on this later).
Include multiple links if possible: Not everyone uses Facebook (or LinkedIn), Google+, Twitter, or Instagram—but many people do use at least one of those services in their daily lives and would probably appreciate being able to connect with you there!
Don’t leave anything out (but don’t go over the top, either)
A good signature should be short, sweet, and to the point. Don’t include every single detail about your work history and interests, or you’ll end up with a lengthy listing of everything you’ve ever been involved in. Sure, it might seem like a great thing for potential employers to know that you were part of the annual walkathon for dogs who don’t have homes (and won first prize!), but they’ll probably just skim through it all anyway. Instead, focus on highlighting just one or two aspects of your experience that are most relevant to their business needs—for example:
“This is my email signature.”
“I’m currently looking for opportunities.”
“I’d love to hear from anyone interested in discussing what I can bring/do/offer.”
Maybe they’re more interested in hearing about your professional experience than they are hearing more about how much fun you had walking dogs at the local animal shelter once upon a time! Or maybe they aren’t even interested in those things at all; either way, by trimming down the list so much we’ve made sure this message is focused on them instead of us!
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Think of your email signature as a piece of content marketing collateral
The email signature is a piece of content.
It’s a piece of marketing collateral.
It’s advertising for your business, in exchange for the readership and trust, you will receive from that person.
It’s communication—a way to send yourself off with a personal note at the end of an email or two-way communication with someone who might be interested in your products or services.
It can even be PR if you have news that would help generate leads or sales quickly (and keep them coming).
And finally, it’s branding! Since all eyes scan their inboxes quickly before deciding what to delete and what to read next, make sure your signature stands out so people don’t miss it and associate YOU with YOUR BRAND every time they see one more email from YOU!
Incorporate some of your personality into your signature to make it more memorable
- Include your name and a fun/amusing fact about yourself
It’s important to keep your name top of mind when people are reading through their emails. It also helps if you have something fun, interesting, or unique to share about yourself. This could be an experience that relates to your career, or some other tidbit that makes you stand out from the crowd.
Include a call-to-action (CTA) for further engagement
- Make the CTA clear and actionable. Don’t make recipients think too hard about how they’ll respond to you. A straightforward phrase like “Let’s meet for coffee” or “I’d love a call about [topic]!” will work better/politely/sufficiently than something vague such as “Let’s talk.”
- Use a contrasting color scheme for key elements like CTAs so that they stand out from other parts of your message but still flow well with the overall design aesthetic of your signature file itself
Configure your email signature so that it’s always up to date automatically
To make it easy to keep your signature up to date, you can set up a service like Gmail’s Canned Responses. If you have a lot of emails that are similar in structure but need different details each time, this is the way to go.
Another option is Gmail’s Templates—a great solution for when you know about certain things that might come up frequently.
Outlook has templates too! You can use them manually or set them up as autotests (and even autocorrects).
Well, there you have it! Adding an email signature is easy, and only takes a few minutes. If you take the time to create a good one, you’ll be able to reap the benefits for as long as you keep your email address. Plus, if you have any other details (like social media handles) that might help your professional reputation or relationships with colleagues or clients—and they won’t hurt!—feel free to add those in too. Just remember that the most important thing is to keep it clear and tasteful; the last thing you want is for someone’s first impression of you to be less than ideal because they don’t know how seriously (or not) they should take what seems like an ad in their inbox. Your email signature is your chance to make a great impression on people before they even know who you are; don’t miss out on it by making an amateur mistake! Create your signature with designhill email signature today!
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