Top 7 White Hat SEO Techniques To Drive More Traffic
To survive in this robustly growing market, online businesses must adopt white hat SEO techniques to their website optimization process. If you are new to white hat SEO wondering what it is, we’ve you covered. In this article, we will have a look at what it is, why to follow these practices and the top 7 tips to drive more traffic.
What are White Hat SEO Techniques?
White hat SEO techniques are the practices that search engine optimization (SEO) professionals use to improve a site’s ranking in search engine results pages (SERPs). These techniques are 100% within the guidelines set by the major search engines, which is why they’re called “white hats.”
Best SEO Company in India always use white hat SEO techniques to get website performed on SERPs. These techniques bring in several long-term advantages for your website. White hat SEO techniques are safe as they will never get you penalized by the search engines, which is a major risk with black hat techniques. In addition, once you have implemented them, they will keep on bringing in traffic month after month with little effort on your part. On this note, let’s explore why to use these white-hat SEO tactics.
Why Use White Hat SEO Techniques?
There are a number of reasons why you might want to use white hat SEO techniques on your website:
To get maximum organic traction:
Organic traffic is the holy grail for online businesses. Unlike paid traffic, organic traffic is free and more sustainable. Moreover, it is targeted and delivers a higher ROI than any other form of marketing. To achieve this, you need to rank high in the SERPs for your target keywords. And, this is only possible with white hat SEO techniques.
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To stay ahead of the competition:
With more and more businesses implementing SEO, the competition is getting fiercer. If you want to stay ahead of the curve, you need to adopt white hat SEO techniques and keep your website up-to-date with the latest trends.
To enjoy long-term benefits:
As we’ve mentioned before, white hat SEO techniques bring long-term benefits. Once you have implemented them, you don’t need to do anything else and they will keep on working for you month after month.
To comply with search engine guidelines:
As we mentioned earlier, the major search engines have set certain guidelines which must be followed if you want to rank high in their search results. These guidelines are known as “white hat SEO” techniques, and if you follow them, you will never get penalized by the search engines.
To protect your website from getting banned:
One of the biggest risks with black hat SEO is that your website could get banned from the search engines. This means that all your efforts will go down the drain and you will have to start from scratch. On the other hand, if you follow white hat SEO techniques, your website is safe as it will never get penalized by the search engines.
Now that we know why to use white hat SEO techniques, let’s look at the top 7 tips to drive more traffic to your website.
1. Solid On-Page Optimization:
The first thing you need to do for your website is to optimize it for the search engines. This includes optimizing your titles, meta descriptions, header tags, images, and other factors. You can use a tool like SEOPressor to help you with this process.
In addition, it’s important to do keyword research and find the right keywords to target. This involves finding keywords that have a high search volume and low competition. You can use tools like Google AdWords Keyword Planner and SEMrush to find these keywords.
2. Quality Backlinks:
Backlinks are one of the most important factors for SEO. A high-quality backlink from a credible website can help you rank higher in the SERPs. You can get these backlinks by Guest blogging, writing articles for other websites, and doing link-building campaigns.
While building backlinks, you need to ensure that that backlinks are coming from high-quality websites. You can use a tool like Majestic SEO to find the quality of a website.
Also, Read: Is WordPress Good For SEO?
3. Use of Social Media:
Social media is an important part of SEO and can help you get more traffic to your website. You can use social media platforms like Facebook, Twitter, LinkedIn, and Instagram to share your content with a wider audience.
In addition, you can also use social media platforms to create social signals for your website. This will help you rank higher in the SERPs. You can use tools like Hootsuite and Buffer to schedule your posts on social media.
4. Optimization of Website Content:
One of the most important factors for SEO is the quality of your website content. You need to ensure that your website content is high-quality, relevant, and informative. In addition, you should also use keyword-rich titles and meta descriptions for your pages.
Using plugins like Yoast, you can easily optimize your website content for search engines. In addition, keep auditing the content of your website to ensure it’s always up-to-date. In addition, you need to use SEO tools to help you with your SEO efforts. By choosing an SEO Reseller Agency, you can get an opportunity to access their paid tools. Or there are a number of SEO tools available in the market, and you can use them to track your website’s ranking, find keywords, do competitor analysis, and more.
5. Improve the UI and UX:
The user interface (UI) and user experience (UX) of your website are also important for SEO. If your website is not user-friendly, people will not stay on your website for long. This will lead to a high bounce rate and low conversion rates.
You can improve the UI and UX of your website by using responsive design, using easy-to-use navigation, and adding interesting visuals. In addition, you can also use tools like Google Analytics to track user behavior on your website.
6. Invest in good infographics:
A high-quality infographic can help you get more traffic to your website. Infographics are engaging and informative, and people love to share them on social media.
You can create infographics using tools like Visme and Piktochart. In addition, you can also promote your infographics on social media platforms and websites like Reddit, Buzzfeed, and Upworthy.
7. Use schema architecture:
Schema architecture is a new way of representing data on the web. It helps search engines understand the data on your website better. This can help you rank higher in the SERPs.
You can use schema markup to add schema to your website. You can use a tool like Schema Creator to do this. In addition, you can also use the Google Structured Data Testing Tool to check whether your website is correctly using schema markup.
As you can see, there are a number of white-hat techniques you can do to improve your website’s traffic. These are just some of the techniques that work best for SEO. You need to experiment with different techniques and find what works best for you. And most importantly, don’t forget to track your results using SEO tools. This will help you measure your progress and find areas that need improvement.
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