Landing Page Optimization 101 – 6 Best Tips For a Landing Page That Converts
HubSpot’s statistics indicate that companies, which increase their landing pages from 10 to 15 tend to notice a 55% increase in their conversion rates. Now, imagine the far you would go if you decide to create a landing page for each campaign?
First, let’s start by explaining what a landing page is. This is a page that facilitates leads to move through the buyer phase and gets close to becoming your customers. These pages contain specific information that’s tailored to a particular audience. You get to segment users and then fine-tune your content to target the specific demographic groups.
So, unlike your website’s pages that post general information, a landing page has one primary aim: to convince specific audiences to take the necessary action. The action might be for users to subscribe to your weekly newsletters. It could also involve viewing your latest inbound content. Or, it may concern requesting a free demo.
Despite what you have to offer with your landing page, it must be convincing enough to inspire visitors to take the desired action. The page should:
- Grab the visitors’ attention
- The layout should be flawless
A powerful landing page should also have a strong offer. It should explain to users why the offer is valuable to them in simple terms. Most effective landing pages use compelling headlines and subheadings. They use captivating headings to confirm the offer and share the value proposition. you can add engaging graphics like 3d illustrations to keep the visitors in your site.
Our article below goes ahead to give you the best tips to help boost the conversion of your landing pages. Let’s delve in.
What Are the 6 Best Tips for a Landing Page That Converts?
1. Ensure Your Website Looks Professional
Do you know that your website’s look and overall structure can impact your landing page’s effectiveness? It can determine how well the page drives conversions.
So, what are the features that make your website appealing?
- Pictures and graphics
- Design and color
Indeed, you need to determine the relevant features for your landing page. This is why it’s critical to work with reputable web designers for excellent website development. The beauty is that many credible professionals are available to help you attain your goals. If you are in Manhattan, you could access New York web design services. Remember that involving skillful individuals in your website design is crucial.
Often, they’re fully dedicated to helping you succeed. These professionals offer results-driven and creative web-based solutions using the latest trends and technologies.
So, you don’t have to work alone when you can benefit from skilled agencies like web design teams. Some of the ways you can benefit from them include:
- Web design- the timely web design services will help you rediscover your business’s image in the online marketplace.
- Web development- working with a professional web design and development company enables you to benefit from best practices and technologies that are practical and proven.
- Digital marketing- professionals like the web design New York agency will often work best to boost your site. They ensure that SEO and SEO copywriting drive the targeted traffic to your site. They do this by working brilliantly for your site to achieve the top page rankings in search engines for valuable keywords.
Check the tips below to ensure your website is more accessible:
- Ensure your site’s navigation is straightforward.
- Keep your content unique from other website elements
- Use simple grammar to make your content easy to read
- Make your call to action buttons stand out. This is where the real action happens.
- Avoid too much content on one page or screen.
2. Maintain Consistency in Your Branding and Logo
Aligning the design elements on your page matters most. Proper alignment brings a good flow to your landing page. It enables you to direct users’ attention to your call to action easily.
Your landing page needs to appear as it belongs on your website. It doesn’t have to look 100% like the other parts of your website. And it shouldn’t have a complex design.
In fact, a simple design is best for creating your landing pages.
The main thing is to have consistent branding. For example, ensure you place your company logo on each landing page. This is necessary to ensure that visitors know where they are. It also increases credibility by letting users know who’s providing the content.
3. Set Up a Clear and Compelling Call-To-Action (CTA)
Formulating a clear call-to-action (s) is the most crucial part of your landing page. If you’re looking to increase traffic and conversion, CTAs are the secret weapon. They’re the keys that unlock your visitors’ actions on your website.
Your CTA should connect fully to your goal. And it should be backed up by every other content on your page, including:
- Overall layout
This kind of focus boosts your landing pages’ conversion rates. Better still, each of your landing pages should have one direct call-to-action that inspires visitors to the next action. For example, your page might inspire your audience to take desired steps like:
- Making a purchase
- Subscribing on a mail listing
- Trying out new software.
- webinar sign-ups
Some of the general examples of the CTA buttons that you can use to inspire user action include:
- ‘Learn more
- ‘Contact us
- ‘Get started now.’
- ‘Get a quote.’
- ‘Call now’
4. Reduce the Number of Clickable Links
There should be a difference between your regular website and your landing pages. The only clickable links on your landing pages should be your call-to-action.
If you decide to include additional links, it should possibly be one directing clients for more information. It’s also best to link your logo to your regular home page.
Otherwise, the lesser the links on your landing page, the higher the chances of conversions. With fewer links, there are smaller numbers of appealing clickables. This helps to boost a visitor’s focus on the few critical links.
Trends reveal that landing pages containing one link had an average conversion rate of 13.5%. The pages containing two to four links had an average conversion rate of 11.9%. For the landing pages with five or more links, conversion rates went down to 10.5%.
This trend explains why expert marketers always use dedicated landing pages. They do this to target a particular audience and increase their traffic.
Usually, too many links will only clutter up your page. As a result, it increases your visitors’ chances of leaving your landing page and site without converting.
5. Ensure Your Page is Mobile-Friendly
Nowadays, users must navigate your landing page on their mobile devices easily. According to Statista, mobiles account for around half of web traffic globally. In the beginning (first quarter) of 2021, mobile devices generated 54.8% of worldwide website traffic.
Thus, your landing page should look and feel great for the users on mobile devices. They should be:
- Fast loading
- Easy to navigate
- Ultra clickable
Why Should Your Website be Mobile Friendly?
- It allows you to build credibility with your clients and the influencers in your industry.
- A mobile-friendly website enables anyone visiting your site on a mobile device to have a good experience. This will encourage the user to perceive you as a credible source for information, products, and services.
- Mobile-friendly websites are one of the most effective ways to keep visitors engaged on websites longer.
6. Test and Track Results
You need to test and track the results on your landing page constantly. This will help you determine what works best for you. If you use a marketing automation tool like HubSpot, you’ll manage to see:
- The offer that the lead converted on
- When they converted
- The other interactions the lead has had on your site.
This additional information will enable you to nurture your leads in a more targeted way. It helps you decide on the ideal marketing actions to take.
A nurtured lead is highly likely to turn into a marketing qualified lead (MQL). They’re also able to move through your marketing funnel faster. This will show you the ROI (return on investment) of your marketing efforts and keep your sales team happy and content.
We have looked at excellent tips for landing pages to convert. Remember that to create a landing page; you must first know your purpose. Ask yourself, ‘what do I intend to accomplish with this landing page?’
Once you establish your purpose, it becomes easier to set up the relevant pages targeting the right audiences. Also, testing and tracking results are necessary to see what your landing page is doing correctly and what it’s doing wrong. Test, and keep testing to discover more.
Besides, it helps to understand that people are likely to spend more time on a visually appealing website. The website should also be easy to use. Therefore, working with the best website design and development company is fundamental for a professional design and user-friendly experience.
Modern-day consumers aren’t patient enough to wait for the slow-loading sites. Thus, the faster your site loads, the better users get to interact with. Thankfully, the tips we’ve discussed in this article will guide you best.
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