Top 10 Landing Pages Copywriting Tips For Better Conversions
Landing pages are crucial for every business as they help you in multiple ways. Whether you want to do more sales, acquire more customers, or promote your new offering, landing pages play a winning role. Regardless of whether your business is new or you are doing it for a while, you need to focus on quality copywriting to engage customers better.
If you are new to landing page copywriting then one of the leading SEO Reseller Company covered you with the same. On this note, let’s have a look at the top ten landing page copywriting tips for better conversions.
1. Showcase Customer Testimonials
When it comes to conversions, customer testimonials work magic. If you can showcase them in an effective way on your landing page, they will definitely help in boosting the conversion rate. People love to read what others have to say about a product or service and if you can show that your product or service is worth it, they are more likely to buy from you. So, make sure you showcase customer testimonials prominently on your landing page.
2. Include Social Proof
Social proof is another powerful tool that can help in boosting conversions. It is nothing but showcasing the number of people who have already bought a product or service. This gives potential buyers the confidence that if so many people have already bought a product, it must be good enough. So, you need to include social proof on your landing page to boost conversions. Social proof is your company’s awards and recognitions that bring immense benefits to you.
Also, Check – Best Digital Marketing Tools in 2021
3. Make it User-friendly
The ultimate goal of a landing page is to convert visitors into customers so the copy must be written keeping them in mind. You need to make sure that your copy appeals to your target audience and addresses their needs so they are more inclined towards making a purchase. The layout should be user-friendly so visitors find it easy to navigate through the pages thereby increasing conversions. As search engines are also putting more focus on mobile friendliness, it’s important that you test all the landing pages on multiple resolutions to improve the overall user experience.
4. Focus on Benefits
Most people don’t buy products based merely on features; instead, they want to know what benefit they will get by using them. Therefore, highlight the features but focus more on identifying these features that can solve problems, answer questions, etc. This will surely help in boosting the conversion rates. Also, highlight the benefit of signing up for your product or service on your landing page. Use contrasting colors that visitors’ eyes can quickly grab and they can focus on the key elements.
5. Make Navigation Easy
Navigation is another vital aspect that needs attention when designing a landing page as most people don’t like scrolling through multiple pages. They prefer clicking through multiple pages which takes effort. So, make sure you write content in such a way that visitors can easily click whatever they are looking at without wasting their time and effort.
6. Be Authoritative
A business or a product cannot succeed if people don’t trust it. So, you need to establish your authority from the beginning by using words that instill trust in potential buyers. You can write about how experienced you are in your field of work or give statistics on how successful you have been with previous clients. This will surely help potential customers to trust you more and convert you into customers as well.
7. Use Images Wisely
Images play a vital role when designing a landing page as visuals speak louder than words. Therefore, make sure that you include high-quality images on your landing pages along with relevant text so visitors find it easier to navigate through the pages and find what they are looking for in no time.
8. Make sure you write a catchy headline
You need to put some effort when writing the title of your landing page as it is the first thing that visitors will notice. So, make sure you include relevant keywords in it and make it stand out from other titles by using various techniques such as coloring or bolding. This will help in grabbing immediate attention and getting more conversions.
9. A/B test your copy
Copywriting is an art and you can never be too sure about what works best for your landing page. So, always test different versions of your copy and see which one gives better conversions. You can use tools like Google Analytics to track the performance of each version and then decide on the best one. Images speak a thousand words and if used effectively, they can help in boosting conversions. Thus, ensure you A/B test images as well as the copy of the landing pages.
10. Use numbers in headings & subheadings
People are more likely to read numbers than text, so use numbers in your headings and subheadings to grab their attention. This will help them in understanding the content better and make it easier for them to scan through the content quickly. In addition, use odd numbers while showing results and benefits in percentage. This will give a sense of authenticity to your copy and increase the chances of conversions. People love to compare things with statistics and adding numbers in your content boosts the overall conversion rate.
Follow these easy tips that will help you to boost conversions on your landing pages. No copywriting idea is the best, so always test different versions and see what works best for you! Before you start, also see what your competitors are doing so that you can have a better idea about what customers read.
A lot of people think that copywriting is just about writing, but it is not just about writing. It requires a lot of thinking as well because you have to consider many aspects before penning down anything on paper. So, keep these tips in mind while you create landing page copies.
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