5 Proven Marketing Strategies to Promote Your Construction Business

An effective marketing campaign can make or break any venture, including your construction business. Reach the right people with the right message, and you’ll soon be swimming in customers. Fail to reach the right people – or fail to craft a message that connects – and you’ll have wasted a lot of time and effort.

Thankfully, marketing your construction business isn’t as hard as it might sound. You just need to harness the power of the internet. Create a solid web presence for your business, and you’ll be well equipped to stand out in today’s digital age. And with solid marketing fundamentals, you’ll be able to attract more customers than ever before.

Here are five proven marketing strategies for promoting your construction business.

1. Stay Active on Social Media

Construction companies tend to attract people with great real-world skills. But if you spend a lot of time working with your hands, you might not see the relevance of social media. Why not just create a website with your phone number and call it a day? The answer is simple: you need to go where your customers are. And in today’s world, that means they’re using social media.

That said, different social media platforms have their own strengths and weaknesses. For example, LinkedIn is a great place to network with potential commercial customers. On the other hand, it’s not a great place for sharing photos and videos.

Facebook has its own marketplace and supports all kinds of content, from text to photos to full-length videos. It’s also a popular platform for online advertising. Instagram, meanwhile, is possibly the best place for still photos.

Now, Instagram might seem like an odd fit for a construction company, but it actually makes a lot of sense. Because it’s tailored for photography, it’s a perfect place for you to show off your projects. You won’t be able to advertise the same way you can on Facebook. But if you’re creating impressive or visually striking work, you’ll be able to generate a lot of buzzes.

Whatever platform you’re using to promote your small business, social media templates can be an effective shortcut. This is true both for social media marketing and for social media advertising.

To be clear, there is a difference. Marketing can be any kind of content, paid or unpaid. If you make a Twitter post and it goes viral, that’s marketing. Advertising, on the other hand, consists only of paid content. When you go to Facebook’s ad marketplace and pay them to promote your page, that’s advertising.

2. Create Valuable Content

The key to harnessing social media is creating valuable content. Broadly speaking, valuable content is content that people actually want to see and share. This can be for any reason, but two of the main types of content are entertaining and educational.

Entertaining content can be funny, inspiring or just plain interesting. If you have an amusing jobsite mishap, why not make lemonade out of lemons by turning it into a funny social media post?

Educational content is a great opportunity to show off your skills. Video tutorials, helpful photographs, and even instructional blog posts create real value for potential customers. They demonstrate that you’re a knowledgeable professional, and encourage people to seek out your services. 

The main reason this content is valuable to you, the business owner, is that it can generate tons of organic traffic. When people share your post, it exposes whole new groups of people to your brand, at no added cost to you.

Blogs can also help you out by boosting your website’s search ranking. If your posts are packed with relevant keywords, your site as a whole will see a boost.

3. Build Your Own Website

With all this attention on social media, you might wonder whether or not your business even needs a website. Make no mistake, it does. For one thing, a website gives your business credibility. It also gives you somewhere to post your name, address, and phone number, which makes it easier for search engines to find your information.

It’s important not to go cheap on your website. Instead, think of your site the same way you would think of your physical office. You wouldn’t meet a customer in an old, broken-down warehouse, would you? In the same sense, hire a qualified web developer to build a high-quality website that truly looks professional. That way, when people visit your site, they’ll be getting a good first impression.

Also, check – 6 Strategies All Startups Must Know of to Sustain Business Growth

4. Don’t Underestimate Physical Marketing

So far, we’ve been talking about online marketing. That’s all well and good, and it’s something you need to get behind if you want to thrive in today’s business environment. That said, construction is fundamentally a physical business. Your job site is in the real world, and your workers are at that site. There’s no such thing as an “online construction company.”

Not only that, but you’re probably doing business in a specific geographic area. So it makes sense to target that area with physical advertising. Construction company flyers are great for promoting your residential work, particularly in neighborhoods with older homes. Billboards can be highly effective, particularly if you provide seasonal services. And a slick truck wrap is great marketing for any construction company.

5. Be Specific

When you create your marketing material, it’s easy to get overwhelmed. You want to show off your skills, and tell your customers everything you have to offer. But that’s not how marketing works. Instead, focus individual pieces of content on a particular skill or project. For example, if you’re advertising your kitchen work, don’t muddy up the works by talking about the basement job you did last week.

The more specific you are, the more people are likely to remember your business. That’s because people don’t remember generalities. They remember specific details, like the color of a kitchen counter, or the way the floor tile is grouted. Those are the things that will stick in people’s heads. When they’re planning their next project, your business may just come to mind.