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6 Strategies All Startups Must Know of to Sustain Business Growth

Business Growth

Entrepreneurship refers to the act of bringing a business idea to life. An entrepreneur achieves this by taking the financial risk of investing capital in a business to gain profit. 

Startups are new companies formed by a few directors or run under sole proprietorship. The financing of startups is normally done by the founder or group of founders.

A business needs clients to gain profits. Most businesses seek a way of fast-tracking market penetration. They, therefore, employ the use of a marketing agency to market the business brand. The marketing agency is responsible for analyzing the intended client portfolio. Based on the market trends, they assist a business by coming up with, executing, and fine-tuning marketing strategies.

In this article, we are going to analyze startups and the strategies they can employ to guarantee sustainable business growth.

1. Capital Management

Business growth is gradual and can be broken down into phases. In the initial infancy phase, a business relies on capital injection from founders for running day-to-day operations. It is vital to have the source of such funds thought out in advance. This will avoid cash strapping a business before it can finance its operations.

Sources of funds that startups can rely on include:

  • Business loans from financial institutions such as banks
  • Crowdfunding
  • Incorporating angel investors into a business plan
  • Bootstrapping entails funding business operations with an individual’s resources

The management team is in charge of how capital is used in a business. A diligent, honest, accountable, and experienced team is necessary to ensure proper capital management.

2. Having a Robust Marketing Strategy

New businesses need to make clients aware of their products. This is the first step before any sales can be made. Advertising for startups is, therefore, an essential activity. With the dawn of the new technological era, the internet has become the new marketing front for startup branding.

Social media platforms such as Instagram and Facebook are now the most popular advertising platforms. They can be used to advertise all forms of business products, including famed hype brands. Every day these platforms are accessed by millions of people across the world with just a click of a button. Websites are also popular online destinations for potential clients.

To tap into the immense potential of social media, a business needs to invest in quality content that clients can use to learn about a business. The social media pages need to be run professionally. 

Websites should always have rich and relevant information such as business contacts and also goods and services available to clients. Content such as photos and videos posted on various social pages should be of good quality. The photos and videos should have good graphic quality or resolution and be constantly updated.

Online presence is of paramount importance in marketing. To enhance this a business can employ search engine optimization on the content displayed in websites such as blogs and articles. This will make their web pages and blogs pop up easily when clients search for particular goods and services on the internet.

3. Setting Realistic Targets

The growth of a business is gradual and should be well thought out. Before venturing into any operations, startups need to understand the market. This entails analyzing the market. The client needs are diversified, and a business needs to know which particular niche they want to specialize in. 

Investing some of the capital in hiring a financial analyst and a startup marketing agency for new businesses is a brilliant idea. They will help a business project the risks and potential growth rate. The startup marketing agency will take care of providing brand exposure while keeping costs down.

How much should a startup spend on marketing Is a question that most entrepreneurs seek to clarify. Even though beneficial, marketing can end up being a costly affair. The benefits need to outshine the cost input if the marketing help for startups is to be employed.

A good marketing strategy should be:

  • Client-centered.
  • Use the least cost.
  • Reach out to as many potential clients as possible. 

4. Information

Feedback from clients is of vital importance when it comes to business growth. A business should understand how its clients think. Understanding this will help them plan accordingly on how to tailor-make their goods and services to achieve maximum client satisfaction.

Feedback can be channeled from questionnaires, client reactions from suggestion boxes, and even online reviews. A good startup should always analyze both positive and negative reviews. The in-depth analysis of comments will help them satisfy the needs of most of their clients.

How to distribute products and avail services to clients is vital in the sustainability of service delivery of a business. For startups to stay ahead of their competition, they must invest time in experimenting and fine-tuning how they reach out to clients.

5. Embracing Technology

Technological advancements have come a long way when it comes to business management. The development of business management apps and computer software has offered numerous advantages. 

These apps help in making sure you stay connected to your business while you’re on the go. Tailor-made software such as QuickBooks is now available in the market. The software assists businesses when it comes to:

  • Accounting
  • Bookkeeping
  • Financial analysis
  • Inventory management. 

With the use of technology, the management can easily keep tabs on how various departments are operating. 

They can also use technology to detect any worrying trends early enough. The use of computers also minimizes the need of hiring personnel to accomplish work that can be done by a single software. Tasks are done faster while also minimizing errors.

6. Know When to Make Changes

For a startup, losses can be costly and difficult to recover from. In the initial stages of a business, it is essential to monitor business progress regularly. A good startup should constantly get reports after specified periods. The reports can be done on a quarterly or even weekly basis to assess how the business is fairing. 

Business progress monitoring is a management role. Having a competent management team on board enhances smooth operations, monitoring, and even decision making.


Considering most businesses fail within their first year of inception, it is always important for a business to start life on the right note. Challenges are a constant threat to any business empire’s survival. The challenges should be approached objectively and dealt with in an informed manner. This approach will ensure that a business grows and attains the projected profit margins.

Also, check – Top 9 Profitable Future Business ideas for 2022 to 2025

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