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Why Startups Fail

Build a Successful Startup

Do you ever wonder why most startups fail? Are you planning to put up a startup and make it successful? If yes, this post is for you!

No doubt, every entrepreneur would agree that running a startup is never an easy endeavor. Meaning, expect to experience different struggles during the first months and years of the process. Before delving into the challenging and lengthy process of building a successful startup, ensure that you understand that any company has to deal with plenty of problems.

If you target a successful startup, you must be aware of the problems and how to overcome them. Bear in mind that creating a startup is an arduous task. Once you build a startup and you are not fully prepared for the hurdles, there is a big chance that you will fail in the early months or years.

Below are some of the many reasons why startup fails:

1. Market Problems 

Most startups fail due to market problems. They have little to no market for the products or services that they have built. Below are some common market issues.

The value proposition is not compelling enough. This issue will not cause the consumers to purchase or avail of a product or service. That is why it is critical to know who your target audience is if you aim for good sales. Once you determine their needs, wants, and pain points, you start creating a compelling value proposition.

Wrong market timing. You might have planned your product launch effectively, but the market timing is bad. As a result, everything tends to fail. For instance, if you launch a product at a very early stage, you may need a storage area network to kick your market into gear. Plus, it is critical to have enough funding that can last through the early years.

2. Inefficient Business Model 

As most entrepreneurs become too optimistic about acquiring customers, they tend to make common causes of failure. Once you assume that building an interesting product, service, and website is already enough, do not expect that customers will head their way to your door.

Instead, you need to create an effective business model. In a business model, you need to focus on several things. You have to figure out whether your method is scalable to acquire customers. You also need to determine whether you can monetize those customers at a higher level than the acquisition cost.

3. Poor Management Team 

After completing the startup’s concept stage, your next big step is to hire a management team. The team will help you run the business. However, most startups fail to build long-term success due to hiring the wrong management team.

If you have a poor management team, your workers will lack enough work or proper management. This team tends to provide your workers with impossible workloads and poor guidance. As a result, you need to deal with operational issues.

Some management teams may be lazy and slack consistently. This means that the tasks will not get done, or worse, you will miss your business goals. That is why you need to ensure that you will hire a suitable management team for the particular type of startup you are building.

Your management team should know how they can manage large projects effectively. They also need to figure out efficient ways to delegate tasks to other members. Bear in mind that one of the essential ways to build a successful startup is to hire the right management team. Plus, you can take advantage of ERP for startups to simplify their operations.

The poor management team can make mistakes in different areas, including:

Strategy. The poor management team is usually weak on strategy. So, do not be surprised if they create a product that no consumer wants to purchase. They often fail to validate ideas and methods before and during the product development phase.

Execution. This team is often inefficient at execution. This results to several product issues, such as not getting built on time or correctly. Then, you may also face poor go-to-market execution implementation.

4. Not Enough Cash 

Do you have a great product or service idea that you believe will be successful? If yes, you have to market it to prospective investors. That way, you can grow and expand your startup more quickly than expected. 

The initial funding for most startups involves investments from family and friends and personal income. However, you also need to consider outside funding. Beware that running out of cash is common to why most startups fail. But, the good news is that you can solve the problem by seeking funding through different avenues.

Meanwhile, startup valuations do not change over time linearly. Even if you raised the Series A round twelve months ago, it does necessarily mean that your startup is now worth money. If you want to increase in valuation, you should achieve particular milestones.

For instance, a software company can consider the following:

Seed Round Valuation Progress. Here, the goal is to get rid of major risk elements. This may include hiring a key team member, getting customer reaction, or building a prototype.

Beta Test. Ensure to have customer validation along with beta product tests. Once the product is completed without customer validation, do not expect an increase in valuation.

Well-scaled Business. While your startup has been scaled well, you still need to find additional funding. By doing so, you can further accelerate your expansion. You can even use that capital to expand internationally.

5. Product Problems 

Once you fail to develop a product that meets consumers’ needs, wants, and demands, your startup will also fail. It can be either because of simple execution or a more strategic problem.

In most cases, the first product you bring to the market does not meet the consumers’ needs. This is where you need to take a few revisions to make your product suitable for the market. However, in worst cases, your product is meant to be way off base, and you need to a complete re-think.


There you have it! No startup is an easy task. So, expect that you will make some mistakes in the process. However, you can avoid them if you know and understand what mistakes these are. Hopefully, the information above will help you build a successful startup. Plus, do not forget to use ERP for startups.

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