Over the last year, it has also become clear that content marketers consider video content more effective in making a brand visible to its target audience than other marketing methods because it provides multiple advantages. From promoting a product to expanding the reach on social media and boosting engagement with the audience, video content is accessible, adaptable. It offers companies a powerful lead over their competition when integrated right into the marketing campaign.
And we should highlight this statement. When done right.
Because it’s one of the most effective forms of content on the internet is also published in large amounts, and brands have much content to compete against. Therefore, it’s essential to have optimized content that grabs the public’s attention and provides them with the information they’re looking for. Marketing using brand explainer video can help to improve conversions, drive sales, and establish a positive brand image.
However, if it has a poor video marketing strategy, it can face disastrous effects because the public can think the company is unreliable or a nuisance. They can quickly turn to a competitor that nails at using video content to its advantage.
This article puts together the reasons why companies should work to include video content in their marketing strategies, even if the world of online video can be daunting.
Consumers love video content
If you still have doubts if it’s worth including video content in your marketing strategy, the following statistics may change your mind. 11% of all content uploaded to Facebook is a video and gets 8 billion views every day. And these numbers don’t include the Story or Facebook Live content.
YouTube is the second largest search engine (behind Google) and second most popular online site worldwide. It registers 1 billion hours of video browsing daily. No one can deny that people love watching videos because they’re entertaining, easily accessible, and provide quick information. The first benefit your business gets if you integrate video content into your marketing campaign is that you address a large audience waiting to see and hear more about your services and products.
If you choose not to use video content marketing, expect to miss a considerable portion of your potential audience and lose profit.
You can use video content to boost conversion rates
All entrepreneurs want to boost their conversion rates, and video marketing can help you achieve your goal. Studies show that adding videos to your services and products pages can increase your sales by 144%. If you want to encourage your website users to purchase a product add an explainer video on your product landing page to help them understand how they can use it. Take advantage of the chance to provide them with a short guide that teaches them about your brand and products, what they do for them, and how they can improve their life. Do it in an entertaining or eye-catching way to engage the viewers.
Keep the finger on the market’s pulse because the trends are consistently changing, and you must ensure that you keep up and deliver actual information. At the moment, live demos of your services and products are hot trends because they provide the clients with essential information about your products. When you create a demo video, use music in the background to capture the viewer’s attention and set the video’s tone. Acquire the music from a royalty-free music platform like www.melodyloops.com to prevent copyright issues.
Video content enables brands to build a relationship with their customers
You know by now that people like watching video content (you definitely do it), and video content can drive sales, but there is more to find out about this marketing tool.
If you deliver well-tailored content, you can drive communication and engagement with your prospects and clients and give your brand an aspect of honesty, trust, and reliability, which is essential for the customers who want to connect with your company.
Consider getting external reviews for your products because customers rely on online feedback before making a purchase. Collaborate with a popular influencer to review your products and help you increase your visibility on the market. Send your products to influencers to test them and provide their feedback on their social media platforms before launching them to create buzz around them. Ensure that you select a list of influencers that target the same audience as you do. Getting third-party reviews from specialists develops trust, projects honesty, and spreads information about your business.
Search engines love optimised video content
Besides the love you get from your audience because you integrate video content in your marketing company, you also get love from search engines that find videos extremely useful for internet users and rank websites that provide it higher in search results.
Focus your efforts on SEO optimize your video content with an eye-catching title, relevant thumbnail, and high-quality content. When developed right videos can bring a lot of traffic to your website, gain views, and boost ranking.
For example, Google shows videos, especially from YouTube, as suggestions for people’s inquiries in the first search results. YouTube allows you to add links to your website in your video content to direct the viewers directly to your website and drive organic growth.
You’ve probably seen videos like this and closed them before reaching their ends. They are annoying and dissuade the customers from considering the brand again. However, maintain a balance between the promotional and informational content you provide in a video because if you add too many links and calls to action, your viewers may feel like you’re harassing them.
Video content marketing is an essential component of any marketing campaign. From improving search engine ranking to increasing sales and gaining visibility online, it can help a business in countless ways. Do you still have doubts about using it?
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