When you walk into a shop you get a pretty good sense of who the business are, the levels of service, and a bit around their core values. And if you don’t, you can certainly speak to a member of staff to get a better sense of a business.
When it comes to websites, it’s your “About Us” page that helps you tell that story.
About pages are an absolutely integral part of a website and there shouldn’t be a single site out there that doesn’t have one. And let’s face it, there aren’t many sites that don’t.
However, are those sites saying and showing the right things? Well, that’s an altogether different story. So, what should be on an “About Us” page? We decided to run down the three main elements…
Company History: What’s your name and where do you come from?
One of the main things a user wants to get from a page such as this is trust. They want to know who you are and whether they have the confidence in you to make a purchase or use your services.
Detailing your company history can go a long way in building that trust. Now, there are many ways in which you can do this and a nicely designed “About Us” page can tell a much more compelling story compared to a block of text.
Website builders are great for helping you create these kinds of pages, with brands like Duda enabling you to add features such as timelines or integrate videos which can be much more visually appealing to the user.
Within your company history, include things such as:
- Year founded and founders
- Number of years experience in the industry
- Business growth
- Number of employees
- Any company acquisitions
- Business offering
- Any charities worked with
- Any major clients
This will give users a good overall sense of what you’re about and why they should trust your business and use you.
Brand Messages and Values
Alongside offering detail on your history, users should also get insight into what you stand for and your core values. This will help users align with you and whether your values are in sync with one another. You’re much more likely to secure business with those that believe in what you stand for.
There are many methods in which you can really set out your core values and principles on your “About Us” page. Firstly, stand-out text with short sentences and phrases can offer up a snapshot, especially if they’re quotations from directors or owners of the company.
Video is also a perfect way to showcase your values, offering up a view of company culture. This could just simply be a collection of graphics, or you can produce videos with interviews and comments from both colleagues and clients, or showcase different activities you get involved in as a business.
The People Behind Your Business
Online especially, users can often forget about the people behind a product or business, not realising that the foundations and day-to-day running is actually powered by real people. So it’s always a good idea to introduce those people to the user.
Pen pic style information can often suffice, with an image to accompany the name of a person and their job title, while it’s always a good idea to add a bit of personality to them too, offering up fun little facts about them to humanise that little bit more.
Of course, there are many creative ways in which this can be done too, from GIFs to videos, cartooning to pop-ups with even more information on a person.
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