The Ultimate Guide to Law Firm PPC

The average law firm spends about on advertising and business development, or roughly $19,000 for every $1 million in revenue.

Some of those advertising dollars get spent on traditional advertising, such as television ads and billboards. More money is getting spent on law firm digital marketing methods. PPC ads are the most prominent.

You may have tried law firm PPC ads and didn’t see the results. You might wonder if it’s really worth it or not.

Cast your doubts aside and read on to learn what PPC is and how you can get law firm leads on demand.

What Is Law Firm PPC?

Pay-per-click advertising is a type of digital marketing where you place a text ad in search engines. Your ad appears before organic search results, making your ad more likely to get views and clicks.

You pay for every click that your ads receive. The cost per click depends on how competitive a keyword is.

Benefits of Law Firm PPC

The main benefit of running a PPC campaign is that the results are immediate. Other law firm digital marketing strategies like SEO and social media take a long time to build.

Once you turn on your PPC campaign, you should start to see results quickly. The campaigns are also scalable, so if you find that you have a campaign that works well, you can increase your spending. If you don’t know how exactly, a Toronto PPC agency can help you organize and set up your campaign properly so you don’t waste your money on the wrong keywords and pages.

You’ll generate even more leads for your law firm. Read more now to find out about PPC solutions for your law firm.

PPC campaigns also tie together with traditional advertising. People will remember your law firm after they see several commercials or pass your firm’s billboard several times.

When they need legal help, they’ll search online. They’ll already be familiar with your law firm, so they’ll click on your ad since your firm appears at the top of search results.

Tips to Make the Most of Law Firm PPC

If you’re about to venture into the world of PPC advertising, there are a few mistakes that you should avoid. The most common one is sending traffic to the home page of your website.

You’re essentially expecting people to go to your site and call you. Very rarely will people call your office? You should have a landing page set up specifically for your PPC ad.

This validates their click and lets them know they’re in the right place. You can have a link to an online calendar so they can set up an appointment.

Your initial campaign probably won’t generate incredible results right away. You constantly have to test and tweak your campaigns. These minor improvements over time help you see a high return on investment.

PPC Ads Work for Your Law Firm

The legal industry is incredibly competitive, and you need to give yourself every advantage possible. Law firm PPC campaigns help your firm generate high-quality leads on demand.

Now that you know how PPC can make a huge difference, be sure to visit the Business section of this site for more legal and marketing tips.