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5 Saas Marketing Automation Tools To Skyrocket Your Strategy

SaaS Marketing Automation

So you have got an excellent SaaS product! 

You also made it to creating amazing content for marketing.

To promote the content, customer relationship management, sales automation, targeting the right audience, and interaction are some marketing stages companies have been following over the years.

However, in 2022, it is not enough!

Smart work is the new champion now, and even if you are promoting a SaaS business, you cannot go with the traditional way of executing marketing strategies.

Marketing automation tools make things easier and faster so that you can focus on the strategy.

Hundreds of options are available in the digital marketplace regarding automation.  

From emailing the leads to re-engaging your customer within multiple channels, marketing automation streamlines the marketing process, which leads to productivity and better results.

5 Marketing Automation Tools for SaaS Businesses

Here are some of the most incredible marketing tools for SaaS businesses.

1. HubSpot

One of the most popular marketing tools, HubSpot, is the ultimate marketing guide for millions of users. The word “inbound marketing” came from HubSpot with its inbound marketing software and various tools, including marketing automation. 

How Does It Work?

The software comes with tools to organize marketing tasks in one place. So whether you need to increase website traffic or convert it into leads, the automation system can automate all your marketing tasks. SaaS marketing 


  • Design and build a website with the help of design and IT support
  • SEO and content marketing strategy
  • Email automation 
  • Lead management and segmentation
  • Custom landing pages
  • Social media post automation and interaction database within the social inbox
  • Can automate email follow-up, nurturing campaigns, internal notifications, list segmentation, etc.
  • Custom reports of every marketing task you have been performing


  • It starts at $200 per month.
  • A professional plan can be bought for $800/mo 
  • Enterprise Plan is worth $3200/mo

2. Marketo

Marketo is another most used marketing automation tool with a complete feature kit that helps SaaS businesses with client-specific marketing management. 

How Does It Work?

Marketo automates the process of the entire marketing.  Not only does it target qualified leads, but it promotes personalized marketing campaigns across the web. The personalized campaign is ideal for meeting client-specific needs with professional email templates. 

For sales, it offers tools like LaunchPoint with various integrations making the sales practices fast and easy.


  • It precisely performs A/B testing on different parts of outbound emails.
  • The engagement engine tool is ideal for understanding customer behavior and social media interactions.
  • It micro-targets the website’s traffic. 


It starts at $1,195/month with different plans like Jumpstart, Select, Prime, and Ultimate.

3. ConvertKit

The primary purpose of using ConvertKit is to help SaaS companies with client management and relationships via segmentation. The kit offers three plans ranging from Free to Creator and then Pro.

How Does It Work?

Convertkit streamlines creating lists, making content, signing up profiles, and email marketing campaigns. It manages the technical hazards of an email marketing campaign. 

The tools allow you to measure your overall marketing performance and integrate with Facebook Carriers to make the interaction easy and quick.


  • Landing pages and email sign-up forms
  • Email marketing campaigns
  • Integrations with some of the best tools
  • Deliverability reporting to fine-tune insights
  • Creator pro features


It starts at $29 per month, and the creator Pro plan is $59 monthly.

Also, Check – Is It Relevant To Get A Marketing Degree In 2022 And Which Marketing Field Is It Better To Choose?


Userlist, as the name suggests, is mainly created to manage customer interaction and email marketing.

How Does It Work?

Userlist automaton aims to nurture your leads and existing customers with detailed customer segmentation. In addition, the tool assists with user onboarding strategy and other powerful tools mentioned below.


  • Comprehensive marketing guide
  • User onboarding tool
  •  Customer segmentation  and in-app messages
  • A/B testing options
  • Ideal for SaaS businesses


  • Basic- $149/month
  • Pro- $499/month

5. Hootsuite

One of the most trusted social media management tools, HootSuite, helps you from scratch. It has helped thousands of SaaS businesses to grow in the right direction.

How Does It Work?

HootSuite can schedule social media posts across various social media channels, including YouTube, LinkedIn, Facebook, Instagram, and Twitter. One can keep track of the conversation between customers. The real-time data and suggestions make the marketing easy and smooth.


  • Social media post scheduling
  • Hootsuite academy for training
  • Unified social media box to learn, interact and measure the goals.


  • Pro-  $25/month
  • Team- $95/month
  • Business  $565/month
  • Enterprise – Custom 

Final Words

Now that you know the top marketing automation tools for your SaaS business choose the best that fits your requirements and budget. You can always switch the automation software to get the most preferred features, but the results get better with great content.

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1 Comment

1 Comment

  1. Robin Khokhar

    September 21, 2022 at 2:01 pm

    I have almost used all the above tools except But I will surely try this tool as quickly as possible.
    Thanks for the great share.
    Have a good week ahead.

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