Top 7 Things To Do While Launching Your New Website

Launching your very own website can be a stressful and overwhelming job. Whether it’s selling specific products or a site dedicated to blogging, there are some issues that remain the same.

How do you gather an audience to read and go through your website? How to make the site more appealing? Apart from looking at the answers, a business website also requires a tremendous amount of dedication and work.

57% of internet users feel that they won’t recommend a poorly-designed website to others. Now, if you’re planning to launch your new website for the world to see, here are some of the important things you must keep in mind.

1. Set up a pre-launch page

Even if your site is not ready for visitors to see, you can still try to promote it. In fact, promoting your site with a pre-launch event like a countdown can generate more interest from the audience.

This way, when they actually get to see the actual website launch, the interest and enthusiasm will remain. You can have a sign-up option for the visitors to get notified of the actual launch date and time.

2. Create high-quality content

No matter what your website boasts of, content is king. Visitors will expect very high-quality content on your website when it launches and it wouldn’t do good to disappoint them on the very first day.

Before you launch the site, write around 3-5 pieces of really great content that are attractive and appealing to the people. Having around 1200 words per content is enough to make your site pop up at the very beginning of search engine results.

3. Build an email list

An email list will allow you to connect with visitors, even if they don’t plan on visiting your site anytime soon. Partnering up with an email marketing service can greatly help you to generate leads and promote products.

You can use any template that has already been pre-loaded from apps like MailChimp. Remember to include a discount or perk for members who are willing to sign up. This will give a further incentive to the ones who are interested in joining your list.

4. Try to build a network

If you have a non-commercial site, this strategy will work perfectly. But it can also work pretty well for business websites that have great content. Try to connect with influencers or well-known people who are associated with the field your business deals in.

Tools like BuzzSumo can help you to generate such leads. You can ask anyone to join your network, be it a blogger, photographer, model, or someone else. Start off by following them on social media and sharing their content with the audience.

Leave thoughtful and polite comments on their posts and then try to reach out to them.

5. Sign up for Google alerts

Once you start promoting your site, you should be up-to-date with the latest metrics and analytics your website has been fetching. This will help you to keep a track record of your success or failure rate.

You can even capture website screenshots using tools like Stillio and save them for later use. To get notified of any kind of alert, sign up with Google Alerts.

6. Upload a sitemap

An XML sitemap is a kind of document that provides search engines with page listings and posts related to your site. This makes popular search engines like Google have a fair idea about your business, which makes your site much easier to index.

In case you have a WordPress site, you can install the Google XML Sitemaps Plugin. If you’re using any other platform, you can even create a sitemap using a generator. After installing, upload this in the root directory of your website.

7. Focus on SEO

You don’t necessarily have to be an SEO expert but there are a few basic things that you should keep in mind while launching your website. Firstly, use major keywords in proper locations on your site (such as navigation bars and header tags).

Secondly, keep adding original content and build various links to your site. Lastly, make sure your site URL uses as many alphabets as possible instead of numbers.

Over to you…

While launching your business, keep these seven tips in mind for a better launch experience. Remember to cater to the audience and their needs and keep improving your content every day. You can even contact a marketing expert to launch strategies that generate public interest.