8 Reasons For Why You Should Start Blogging If You Are A Digital Marketer
As of January this year, 4.6 billion web users are active on the Internet. It’s a great time to take advantage of this fact for your digital marketing strategy. And this is especially true if you’re struggling to get the word out about your business.
Content marketing is one of the most highly effective digital marketing techniques. However, it can get scary to think of a content marketing strategy. More specifically, you need to invest in high-quality content that you’re not 100% sure will yield an ROI.
If you’re still a newbie in the field, it’s hard to take risks with such uncertainty. However, building your content marketing strategy can start with blogging. It‘s low maintenance and it offers long-term advantages to your website.
This article will help you understand how blogging can up your game in the digital marketing field.
1. Improves Your SEO
Blogs are an excellent strategy for getting a high rank in SERP (search engine result pages).
Content relevance is one of Google’s many criteria for ranking websites. To make your blog relevant, it is also important that it consists of the right keywords.
Good keyword research helps in determining the words or phrases to use for your content. The right keywords signal Google that your page is relevant to what the users are looking for. In return, you can guarantee a high SEO ranking.
However, if you’re new, it’s difficult to juggle different responsibilities at the same time. That’s why there are digital marketing agencies to help you manage your time.
Most of these agencies are searchable on the internet. For example, there are numerous digital marketing agencies in the United States. Looking up “digital marketing agency Milwaukee” helps narrow down your choices.
You will find agencies around this area with specific expertise. For example, some digital marketing agencies only offer social media marketing services. On the other hand, others provide all-around digital marketing services. This means they can help you with different facets of digital marketing.
2. Increases Web Traffic on Your Site
The ability to create relevant material for your target audience is why blogging is important. As a marketing approach, you can use this to drive traffic back to your website.
One way of doing this is to make your blog the hub for all of your social media outlets.
Having accounts on different social media platforms also helps. You can share links to your content on social media. It also helps to post with relevant images to draw more attention. This way, you’re giving your social media audience a reason to visit your website.
Additionally, you can have a share button on your blog posts. These buttons are a means for your readers to share the blog on social media. This way, their friends and family can learn more about you and become potential customers.
3. Displays Your Expertise in the Field
People love having professional relationships with others who are respected in their field. A well-written blog article establishes yourself as an expert. By posting blogs, you’re telling your audience that you are a reliable source of information.
As a company, your customers will know what they can expect from the company. It makes your customers feel that they can learn more from you. In addition, your products and services will also seem valuable to them.
On the other hand, your network of professionals will surely trust you more. When others recognize your worth, they are more likely to keep in touch with you. Even better, they will be willing to introduce you to more people in their network.
4. Helps With Generating Backlinks
Another advantage of blogging is that it generates backlinks. A quality backlink helps you build brand authority. When websites link to your blog, it means that your content is valuable to them. And Google sees this as a sort of recommendation that your website is trustworthy.
This will, in turn, increase your SEO ranking.
However, not all backlinks can help you in your ranking. Quality backlinks are those from highly reputable websites. These websites have good SEO ranking, that’s why Google trusts them. Because of this, you should know how to get quality backlinks for your website. A single high-quality backlink is better than a thousand low-quality ones.
Link building has numerous benefits that can help your website or business thrive. Understanding how blogs help you with link building is important for every digital marketer. This is true even if you hire an SEO agency or just want to improve your SEO skills.
5. Generates Customer Demands for New Products
Ever tried pouring water on a bucket with a hole underneath? That’s what a low conversion rate is equivalent to. You’re putting a lot of effort into filling up the bucket when you should be fixing it instead.
Increasing your conversion rate is always a good idea for businesses. One method of doing this is through demand generation strategies.
Blogging helps keep your customers excited for the new product you’ll be releasing. And because of this, demands for such products increase.
6. Increases Customer Engagement
The reason why people follow your content is that they feel a connection with you. So, if that connection is lost, there’s a chance that they will unsubscribe to your website.
One way of maintaining this connection is by engaging with your followers. Aside from social media posts, blogs also encourage audience engagement. It will be helpful to put a comment section on your blog posts for this to happen. Not only that, but it also gives you an insight into what content your audience wants.
However, simply putting a comment box on a blog post isn’t enough. You also have to respond to them. It’s a bit discouraging if you comment on a post without receiving any feedback from it. Especially if you’re asking a question about the topic.
Content marketing is a two-way conversation. On your end, you’re giving out important information to your audience. Similarly, they can also express their insights on your content. Acknowledging these insights is a good way of telling them that you heard them. By doing so, you’re also making them feel that their inputs are valuable.
7. Builds an Online Presence
Building an online brand is one of the most common benefits of blogging. Consistently publishing blog articles on your website helps develop your brand’s voice. Your blogs can have a unique tone, style, and emotions that reflect your beliefs.
As a result, your blogs are an important element of your marketing strategy.
Additionally, blogging helps you develop an online brand that your audience can identify with. It can assist you in building a unique identity. This way, your target audience will remember your brand. It can even generate a lot of discussions about your brand.
As a digital marketer, it is important that people can easily find you. Your blogs are one way of showcasing your skills and spreading your name all over the internet. By boosting your ranking and sharing on social media, you’ll be making digital footprints around your name.
8. Builds Connections With Professionals in the Field
When it comes to networking, the conventional go-to’s are attending events and meetings. But those can be time-consuming and sometimes cost too much. Luckily, they aren’t the only successful approach to getting your name out there.
Blogging allows you to attract the right people. And this is based on their interests and the content they’re looking for. If your content appeals to them, you’ll find them wanting to meet and connect with you. They will even be the ones to initiate meeting up with you.
Aside from this, blogging is also a great way of maintaining existing connections. And you can do this by simply sharing your blog post on social media. You can’t expect people to remember you every time. As a business owner or a marketer, it is your job to stay connected with them.
Consistently and regularly sharing your posts is enough to stay in touch with them. It’s also practical to do so instead of arranging meetings with each one of them.
Blogging helps improve your digital marketing strategy in so many ways. And the best part is that creating a blog only takes a couple of minutes. With software like WordPress and guides online, you’ll be able to start a blog in no time.
If you feel like you don’t have time for blogging, you can hire a digital marketing agency. Just remember to look for an agency that caters to your needs. As mentioned before, some agencies may not have the services that the company needs.
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