A Revolving Door of Deals: 8 Tips for Closing More Real Estate Deals in Less Time

With mobs of real estate agents clogging idea banks and recycling the same strategies, taking the lead in leads is no small feat. Add in-your-face marketing tactics and video-free landing pages to the mix, and you have a recipe for real estate disaster. 

When boiled down to the basics, the success of your marketing strategy stems from your ability to convert leads to sales. And while you may have your sights set on the potential hurdles involved in the closing process, i.e., financial obstacles, appraisal roadblocks, blemished inspections, etc., pivoting your attention to generating leads may prove more fruitful. 

Sure, it’s common knowledge that not all leads become customers. Despite this harsh reality, lead generation can facilitate business growth and cement a rock-solid network of prospective customers and fellow real estate moguls in the making. You need to ensure you have a lead generation process that is constantly filling the top of your funnel with new leads. One way to allow you to do this and focus on the rest of the closing process is to use a specialized agency that offers real estate marketing services. A specialized digital marketing agency can help with anything from graphic design to produce amazing brochures and materials to establishing your online presence with a custom website these

If your closing capabilities fall short of expectations, take a page out of a successful real estate maven’s book and treasure the tips and tricks below. In no time, you’ll churn a handsome profit with closing deals that rival the speed of sound. 

Devise a sturdy lead conversion strategy

Your marketing strategy should not end at lead generation. Ultimately, it’s in your best interest to solidify a plan to convert leads to customers. By crafting compelling content, finetuning your SEO strategy, and remaining active on all social media channels, you can make impressive headway. 

Remember that your lead conversion plan should include a detailed list of steps to take and specify when to reach out to prospective buyers. Without attention to detail, you can quickly lose sight of your lead generation goals. 

Hire a mobile notary

Every real estate professional is aware of the need for notary services to close a deal. In the average deal, the sheer amount of documentation involved can rattle a real estate rookie. From mortgage documents to warranty deeds, you’ll need a notary service to ensure the legality of every document or agreement involved in the contract.

Traveling to a notary office to bind agreements will waste a lot of time. Qualified real estate mobile notaries, like those from Superior Notary Services, fast-track the closings so that all the parties involved in the deal are happy. These mobile notaries are available around the clock and can eliminate the lost opportunity costs and stress of going to a notary office.

Conduct proper research on leads

As a real estate professional, you need to research your leads actively. You can release a survey or conduct interviews to acquire insights about your target audience. By upping your research game, you can make deductions about prospective buyers’ needs, expectations, budget, and other necessary details.

With this information, you can decide if they fall under your target audience. For the leads under your target market, you can go on to adjust your services to suit their specific needs. Conducting research will save you from wasting time going after the wrong leads. Not to mention, with the help of surveys and one-on-one interviews, you’ll be able to pinpoint the prospective buyers that are more likely to buy from you. 

Relate with your prospective buyers confidently

Many aspiring homeowners enter the home-buying process with a long list of uncertainties. They may not be sure of the property to choose, who to buy from or if their partner or family will like a property. Often, they gain confidence from real estate agents.

When you talk about a product or service confidently, your contagious confidence transmits to prospective buyers who become enthusiastic about the property. On the other hand, if you are unsure about what you are selling, your lead may succumb to similar what-ifs and maybes.

Knowing every nook and cranny of your listed property will help you walk the walk and talk the talk in the real estate world. By correcting second-guessing tendencies, your leads will learn to rely on your expertise, facilitating an unbreakable bond between buyer and agent. 

Have good listening skills

Most buyers have a rough outline of their dream home. However, a real estate agent should assume responsibility for giving prospective buyers ideas of what they should buy or lease. Real estate professionals should also go the extra mile to lend an ear (and a helping hand) in the dream home brainstorming process. 

Many agents waste a lot of time telling clients about different properties and going into details without taking a moment to listen to what a client desires. To close more real estate deals in less time, dedicate time to understand your client. It will put both parties on the same page and increase the chances of making a sale.

Be ready to reassure your prospective buyers constantly

Buying a property is a monumental life decision. Because most buyers have saved over long periods to make this milestone-worthy purchase, they won’t be willing to settle for just any property. 

Always be available to reassure them in this period of uncertainty. Be patient enough to show your clients properties that best fit their specifications, and give them a diverse range of options if they request it. By rattling off facts about a property and its benefits, you can squash doubts that may stand in the way. 

Have excellent negotiation skills

You need to bring in your A-game to close a deal. Your client may like a property but may not be willing to shatter their budgetary ceiling. In these cases, you have to be able to negotiate professionally. 

Let your clients understand the value of purchasing or investing in a property, so you’ll need to speak on both the short and long-term benefits. Whatever you do, be sure to negotiate with cold-hard facts. That way, you won’t find yourself entangled in a web of exaggerations and false hope. 

Always be prepared

Before speaking to a client, ensure you are well prepared. Your lead will ask a slew of questions, and you’ll need to answer their long list of queries with poise and confidence. To do so, study the real estate market and familiarize yourself with every hot property in the area. 

Whether it be the economy, prices, policies, change is the only constant in the real estate market.  Therefore, you’ll need to feel ready to learn and keep track of news relating to real estate. Be a bank of knowledge that can help your clients make favorable decisions.

Before you go

Converting leads to clients is not usually a straightforward journey, and it can take a lot of time. That is why every real estate professional needs to equip themselves with extra helpful hints before looking to expedite the closing process.