Relationship Between Custom Rigid Box Packaging Design and Consumer Response
According to the consumers’ shopping preferences and trends data, there is a strong relation
between custom rigid box packaging design elements and consumer’s response.
Design Elements of Custom Rigid Boxes
The shape of the packaging boxes is associated with consumer response. The packaging experts at the Packaging Republic believe that the consumers get attracted to the product if the shape of the packaging boxes reflects innovation and creativity. For example, if you receive your product packed in a triangular or a pentagonal box, it will engrave a positive brand impression on your mind.
Therefore, the shape of the packaging boxes delivers brand value. The boxes’ shape and size also turn out to be functionally beneficial. These elements also offer experiential benefits such as symbolism. Moreover, products packed in uniquely shaped boxes are also easy to find in the shelf clutter. For example, chocolates packed in triangular custom rigid box packaging can grab the consumers’ attention from afar. Functional benefits associated with the shape of custom rigid boxes deliver a positive response towards packaging.
Pictures and pictorial illustrations are perfect for urging consumers to make an instant purchase since this element attracts and impresses the consumer. Images on the boxes also communicate the brand value and act as a mode of brand communication. Pictures draw attention, communicate your brand meaning, affect sensory product information, and evoke an emotional response.
As far as the brand’s logo is concerned, the logo’s position on the custom rigid boxes is positively associated with the liking of the product. Therefore, always ensure that you have chosen the most conspicuous place to print the company’s logo. For expert advice, you can always consult one of the best rigid box manufacturers in the USA.
Colors are another element of the custom rigid boxes wholesale which triggers the product’s likeness to attract the consumers. Colors also reflect the brand’s personality and act as a driver, creating a brand’s perception in the consumer’s mind. Colors on the custom rigid boxes wholesale serve a variety of purposes. Colors evoke moods, draw attention, emphasize, generate consumers’ emotional responses, and intensify your brand’s memorability. The colors can also be used as a cue, to either associate with or symbolize your brand theme or a certain holiday marketing campaign.
Another element that must not be ignored. The elements associated with communication are of critical importance since they are used to communicate specific information about the product and its important attributes such as ingredients usage instructions etc. The graphics techniques used to display the words create a distinctive impression, resulting in delivering a meaningful message. Choosing the right font’s style and size is as important as deciding the boxes’ right shape, size, and style. Every information element on the package must be precisely targeted and presented in an easy-to-read manner to communicate the intended brand and product information.
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Brands wishing to create positive psychological or emotional connections with their consumers should concentrate on these packaging elements. All of these elements have different functional implications on consumers’ minds. Visual components are more effective and influential for the rigid boxes’ design, as consumers directly notice them. However, just identifying and knowing the elements are not enough. Always make sure that you find one of the most well-reputed and experienced rigid box manufacturers in the USA for your packaging.
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