3 Tips for Creating Viral TikTok Videos People Want to Share
TikTok is one of the most downloaded apps since it gained popularity in 2019. It features short videos on just about anything, making it a highly engaging platform for almost anyone from almost any age group. And you can create compelling content using just a mobile phone.
But how can you make content that TikTok users will want to watch and share?
If you are one of the many who are aiming to go viral on TikTok, here are three major tips to help you out.
Make the first few seconds count
Because TikTok is a fast-paced app, users often post short videos. This setting makes it easier for viewers to just swipe past videos that they think are boring or simply not interesting. You surely would not want one of those videos to be yours, right?
If you want to keep the audience watching, make the first few seconds of your video meaningful. Creating a long, dragging intro in the hopes of building suspense and interest won’t work in TikTok. If viewers still can’t see anything interesting past the six to eight-second mark, they won’t stick around to check how it all ends.
One good way to spark interest in your TikTok videos is jump cut. This is an editing technique wherein a scene suddenly switches to another in an abrupt fashion. Remember the clothes transitions trend that features users switching from plain outfits to glamorous getups in a snap? That is one of the best ways to use a jump cut. The sudden change catches the viewers off-guard, encouraging them to experience a “wow” moment in just a few seconds.
Play with speed to create exciting clips
A video that plays too fast may make it difficult for viewers to watch and understand. But in TikTok, it may just be the key to keep people interested. While it may seem absurd, speeding up some parts of your video may be beneficial for you.
Flashing captions fast enough to make it impossible to read may encourage viewers to rewatch your video over and over again just to catch what it says. Some may even pause the video just to see what is written there, extending the time they spend on your video.
You can use TikTok’s in-app editing tools or use the video speed controller of an online video editor to play with the speed of your video. You can also slow scenes down if you think it fits your topic or satisfies your desired effect.
TikTok’s algorithm relies on how often a video is being watched and how much time a viewer spends on it. If you give viewers a reason to stay longer and replay your video, the platform will show your post to more people, thus, increasing its chances of getting shared.
Use trending music
Unlike other social media platforms that people often browse with the volume down, TikTok is one place where music is an integral part of the viewing experience. Users turn the volume up when using TikTok for FOMO (fear of missing out), so make sure your video has a good accompanying tune.
When it comes to choosing music, trending songs are almost always tied with TikTok videos. One awesome feature of this platform is that users are encouraged to participate in challenges. Some of the most popular challenges involve popular songs, be it for lip-syncing or dancing. Plus, popular songs are more likely to capture the interest of viewers, who are most likely already familiar with the song.
It is important to make sure that the song you choose is appropriate for your video. Adding trending audio, even when it doesn’t go well with your video, will only confuse viewers.
Going viral may take time
While some TikTok videos skyrocket to fame in an instant, some may linger around for some time before going viral. Sometimes, your videos may not get noticed or shared at all. Remember that not all success stories are the same.
Apply these helpful tips to your TikTok videos to give them a creative edge. If it doesn’t work out, do not give up. Find more techniques and strategies or create your own. Keep at it and your efforts will soon be rewarded.
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